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In This Issue
+ How-To: Managing B2B Customer Data: Who Is a Customer, Anyway?
+ How-To: Six Not-so-Obvious Tips to Attract Big Brand Advertisers
+ PRO Favorite: How Everything You Learned About Motivation Is Wrong
+ Survey Says: Site Visitors Arriving From Search Are More Likely to Click Ads
+ My View: Your Biggest Competition Is Noise
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How-To Managing B2B Customer Data: Who Is a Customer, Anyway?
By Vince Stuntebeck, Trevor Jones
Tracking customers is critical to Sales and Marketing. But the simple "who is our customer?" has a complicated answer. This proven approach enables you to answer in a way that's useful across the company. Read More
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PRO PRO Favorite Take 10: Dan Pink on How Everything You Learned About Motivation Is Wrong
In just 10 minutes, Dan Pink debunks the many myths surrounding motivation and offers tips and tricks for cultivating a true culture of motivation in the workplace. You'll learn how, as a member of a team, you can create a more motivating environmentóand much more. Read More
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Survey Says
Site Visitors Arriving From Search Are More Likely to Click on Ads
By Ayaz Nanji
Users arriving to Web pages from search engines are more likely to click on ads than are users arriving from other pages within the same site, according to a recent analysis by Chitika. Read More
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Quick Take
Six Not-so-Obvious Tips to Attract Big Brand Advertisers
By John Yearout
Every publisher wants to attract big brand advertisers. It's not an easy task, but if you're willing to get your hands a little dirty, here are the six things you'll need to do to attract those brand advertisers. Read More
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My View Your Biggest Competition Is Noise
By Steve Woodruff
Your biggest competition isnít the competition. Itís the noise in your client's or prospectís mind. Read More
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Dec 12
PRO Seminar—Eight Secrets to More Successful Collaboration Between Sales and Marketing
Dec 13
Virtual Conference—Social Media Marketing: Work smarter not harder Sign up for free!
Jan 9
PRO Seminar—Put LinkedIn to Work: Five Simple Steps to Generate, Manage, and Close Leads
 
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