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Take 10 Author Series: How Everything You Learned About Motivation Is Wrong—And How to Do It Right

Daniel H. Pink
Fri., Dec. 9, 2011, 11am ET (8am PT)
10 minutes

Get quick marketing insights you can put into action today with our Take 10 Author Series—exclusive webcasts with leading authors in marketing and business. This webcast with Daniel H. Pink covers what really motivates people from his New York Times #1 best-selling book, Drive: The Surprising Truth About What Motivates Us, plus a few exclusive tips that Dan saved just for us.

Do you believe that the best way to motivate people is with fancy prizes and big rewards? Well, if you do, you're wrong. In fact, decades of research have demonstrated that people tend to do their best work when motivated by a feeling of autonomy, a desire for mastery, and a sense of purpose. The good news is that there are concrete steps you can take to tap into these motivators and improve your own performance as well as that of your organization and your team.

In this Take 10, Dan debunks the many myths surrounding motivation and offers a number of tips and tricks for cultivating a true culture of motivation in the workplace. You'll learn how to assess how autonomous people in your organization feel and how to increase that sense of autonomy by relinquishing control. You'll also learn how, as a member of a team, to create a more motivating environment and, to keep yourself motivated, how to conduct a performance review on yourself!


Daniel H. Pink has authored four books about the changing world of work—including the long-running New York Times bestseller, A Whole New Mind: Why Right-Brainers Will Rule the Future, and the #1 New York Times bestseller, Drive: The Surprising Truth About What Motivates Us. His books have been translated into 32 languages.

Who Should Attend?

If you want motivate people to do their best and improve the performance of your organization, this Take 10 is for you! Whether you're a CEO, a department supervisor, a project manager, or an employee looking to improve work routines, you'll walk away from this webcast with techniques you can put into action.

What Will You Learn?

  • How systems of punishment and reward actually de-motivate people
  • How to develop a sense of autonomy, mastery, and purpose in your organization
  • What three techniques can help people become more autonomous and self-motivated
  • How to conduct your own monthly personal performance review

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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