MarketingProfs Today
Together with programmatic advertising platform

Tuesday, December 12, 2023

📋 Table of Contents

1. How to Build Customer Trust and Deliver Personalized Marketing With User-Centric Privacy Practices

2. Programmatic Strategies for Engaging Digital Out-of-Home Campaigns sponsored

3. The Top Driver of Employee Retention Is Meaning

4. Discover Steps to Success in 2024 MarketingProfs Friday Forum

5. How to Use AI to Optimize, Personalize, and Scale Your Webinars sponsored webinar

6. Six Social Media Marketing Predictions for 2024

7. Tomorrow: Bobby Lehew's Persuasive Storytelling Workshop MarketingProfs PRO member offer

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Build Customer Trust and Deliver Personalized Marketing With User-Centric Privacy Practices
article
How to Build Customer Trust and Deliver Personalized Marketing With User-Centric Privacy Practices
How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they harmoniously coexist? »
Programmatic Strategies for Engaging Digital Out-of-Home Campaigns
sponsored
Programmatic Strategies for Engaging Digital Out-of-Home Campaigns
Elevate your brand's visibility with digital out-of-home (DOOH) advertising! In this special webinar, learn how to craft compelling, contextually relevant DOOH ads that boost brand recall and create lasting impressions. Register now! »
The Top Driver of Employee Retention Is Meaning
research
The Top Driver of Employee Retention Is Meaning
A survey of 1,252 workers in the United States found that meaning is the factor most strongly correlated with people wanting to stay at their job—ahead of growth, belonging, daily experience, and compensation. Check out the study findings. »
Discover Steps to Success in 2024
MarketingProfs Friday Forum
Discover Steps to Success in 2024
December can seem frantic, but you'll want to make space in your calendar for this Friday Forum! Three iconic speakers are offering three exclusive sessions: Patty Radford Henderson on omnichannel content planning, Tyler Lessard on video marketing for the buyer's journey, and Mary Owusu on mastering AI for B2B success. Start here to plan your year. »
Six Social Media Marketing Predictions for 2024
infographic
Six Social Media Marketing Predictions for 2024
This infographic looks at six predictions for 2024: the continued rise of social shopping, chatbots and messaging apps, social-powered customer service, different video content lengths, social intelligence, and generative AI apps. Check out the infographic. »
How to Use AI to Optimize, Personalize, and Scale Your Webinars
sponsored webinar
How to Use AI to Optimize, Personalize, and Scale Your Webinars
Webinars are where great content meets audience engagement. Now, by harnessing the power of AI, we can personalize and scale webinar programs and content in uniquely human ways. Register for this free webinar to find out how! »
Tomorrow: Bobby Lehew's Persuasive Storytelling Workshop
MarketingProfs PRO member offer
Way back in the '70s, it was often said, "Nobody ever got fired for buying IBM." At the time, IBM didn't have the best computers—but the purchase ensured job security. Yep, even B2B buying decisions are made on emotion. Discover how to use emotional stories in your marketing with tomorrow's live, not-to-be-recorded workshop, Storytelling: Using the Power of Story to Persuade.
Weave emotion and logic with Storytelling.
Profs Picks
sponsored
Does your marketing strategy include digital out-of-home (DOOH) advertising tactics? Because programmatic DOOH can take your advertising to a whole new level! Learn all about it in StackAdapt's new webinar, which unveils the global impact of the digital out-of-home landscape. Learn how to master programmatic audience targeting strategies to create real-time, personalized experiences in physical settings. Discover the secrets of crafting compelling DOOH ads perfectly suited for contextually-relevant environments. For DOOH best-practices, there's no better resource. Check out the webinar now.
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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For AI-Driven B2B Customer Experiences, You'll Need These Four Strategic Investments »
2024 Salary Trends: How to Hire Top Marketing Talent »
The Key to Thriving Digital Communities: Love Thy Neighbor »
News You Can Use
Updates from around the industry
Brevo Acquires WonderPush and Octolis MarTech Series
ContactMonkey Secures $55M in Series A Funding to Transform Employee Engagement PR Newswire
ShardSecure and Wasabi Technologies Collaborate to Offer Enhanced Data Security for Cost-Effective Cloud Storage PR Newswire
GA4 Ramps Up Protected Audiences API Rollout and Adds Enhanced Conversions Search Engine Land
Resound Marketing Launches PR-to-Go Online Store for B2B and Consumer Brands to Access Bite-Sized, Budget-Friendly Visibility Programs PRWeb
Upcoming Events
DEC
13
Storytelling: Using the Power of Story to Persuade
Half-day online workshop | with Bobby Lehew
DEC
14
How to Use AI to Optimize, Personalize, and Scale Your Webinars and Events
60-minute webinar | sponsored by ON24
DEC
15
Marketing Planning Friday Forum
3 live sessions | sponsored by Vidyard
DEC
19
A Messaging Framework That Resonates
45-minute webinar | presented by Pam Didner
JAN
10
AI for Digital Marketers
Improve your digital programs with the power of AI [10-week online event]
JAN
11
Content Syndication + ABM Advertising: Better Together
45-minute webinar | sponsored by DemandScience
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