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Wednesday, December 13, 2023

📋 Table of Contents

1. Four Steps to Get Your Team Writing in Your Brand's Voice

2. Programmatic Strategies for Engaging Digital Out-of-Home Campaigns sponsored

3. The Shift From Digital Transformation to Digital Evolution

4. Discover Steps to Success in 2024 MarketingProfs Friday Forum

5. The Top Priority of B2B Go-to-Market Leaders in 2024

6. How to Use AI to Optimize, Personalize, and Scale Your Webinars sponsored webinar

7. The Biggest Trend in 2024 MarketingProfs PRO member offer

Scroll down for more, including industry news, community goings-on, and other useful resources.

Four Steps to Get Your Team Writing in Your Brand's Voice
article
Four Steps to Get Your Team Writing in Your Brand's Voice
This article shares tips for setting up clear tone-of-voice brand guidelines, teaching your team to follow them, and checking how well you're doing. »
Programmatic Strategies for Engaging Digital Out-of-Home Campaigns
sponsored
Programmatic Strategies for Engaging Digital Out-of-Home Campaigns
Elevate your brand's visibility with digital out-of-home (DOOH) advertising! In this special webinar, learn how to craft compelling, contextually relevant DOOH ads that boost brand recall and create lasting impressions. Register now! »
The Shift From Digital Transformation to Digital Evolution
video
The Shift From Digital Transformation to Digital Evolution
Guest Jill Roberson, VP of digital marketing at digital agency Velir, and host George B. Thomas discuss the importance of adopting a digital evolution mindset. But what does that mean, exactly? Tune in! »
Discover Steps to Success in 2024
MarketingProfs Friday Forum
Discover Steps to Success in 2024
December can seem frantic, but you'll want to make space in your calendar for this Friday Forum! Three iconic speakers are offering three exclusive sessions: Patty Radford Henderson on omnichannel content planning, Tyler Lessard on video marketing for the buyer's journey, and Mary Owusu on mastering AI for B2B success. Start here to plan your year. »
The Top Priority of B2B Go-to-Market Leaders in 2024
research
The Top Priority of B2B Go-to-Market Leaders in 2024
B2B go-to-market leaders say their top priority in 2024 is to strengthen alignment among their teams, according to recent research. Check out the study findings. »
How to Use AI to Optimize, Personalize, and Scale Your Webinars
sponsored webinar
How to Use AI to Optimize, Personalize, and Scale Your Webinars
Webinars are where great content meets audience engagement. Now, by harnessing the power of AI, we can personalize and scale webinar programs and content in uniquely human ways. Register for this free webinar to find out how! »
The Biggest Trend in 2024
MarketingProfs PRO member offer
Fast-moving marketers are using AI tools to get ahead of the competition. Don't get stuck in the slow lane. Jump into AI with the on-demand series AI for Content Creators! Ten expert-led sessions will get you ready for the all-new AI for Digital Marketers series beginning in January. Free to PRO members.
Watch AI for Content Creators now
Profs Picks
sponsored
Does your marketing strategy include digital out-of-home (DOOH) advertising tactics? Because programmatic DOOH can take your advertising to a whole new level! Learn all about it in StackAdapt's new webinar, which unveils the global impact of the digital out-of-home landscape. Learn how to master programmatic audience targeting strategies to create real-time, personalized experiences in physical settings. Discover the secrets of crafting compelling DOOH ads perfectly suited for contextually-relevant environments. For DOOH best-practices, there's no better resource. Check out the webinar now.
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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News You Can Use
Updates from around the industry
ioVista Achieves BigCommerce B2B Specialization, Unlocking New Possibilities for Clients PR Newswire
Cellbunq Announces < 1 Minute Business Onboarding Through the Power of AI and Conversational AI Business Wire
Lightnet Teams With TransferMate to Streamline B2B Global Payments PYMNTS
Infobip Partners With Community to Launch Global Mobile Messaging Platform MarTech Series
Seedtag Welcomes Chad Schulte to Its Leadership Team Martech Cube
Upcoming Events
DEC
13
Storytelling: Using the Power of Story to Persuade
Half-day online workshop | with Bobby Lehew
DEC
14
How to Use AI to Optimize, Personalize, and Scale Your Webinars and Events
60-minute webinar | sponsored by ON24
DEC
15
Marketing Planning Friday Forum
3 live sessions | sponsored by Vidyard
DEC
19
A Messaging Framework That Resonates
45-minute webinar | presented by Pam Didner
JAN
10
AI for Digital Marketers
Improve your digital programs with the power of AI [10-week online event]
JAN
11
Content Syndication + ABM Advertising: Better Together
45-minute webinar | sponsored by DemandScience
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