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In This Issue
+ How-To: Customer Reviews as Marketing Channel: Create a 'Review Funnel'
+ Podcast: QR Codes Kill Kittens: Author Scott Stratten
+ PRO Guide: How to Dig Up Data on Your Competitors and Play for the Win
+ Quick Take: Tips for Making Your Website Responsive
+ Survey Says: Which Ad Channel Delivered Clicks at the Lowest Cost in 3Q13
+ My View: Why You Should Be Marketing in the Present Tense
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Advertisement  FREE: The Social Media Manager's Guide to the Holidays. While you're chugging eggnog this holiday season, you don't want your social media channels running loose—or worse, getting stale (like last year's gingerbread cookies). Download the FREE guide now.
How-To Customer Reviews as Marketing Channel: How to Create a 'Review Funnel'
By Jon Hall
Here are some specific tactics for getting more happy customers to share the good word about your business, product, or service. Read More
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Podcast QR Codes Kill Kittens: Author Scott Stratten
By Kerry O'Shea Gorgone
Scott Stratten's expressed his frustration with QR codes in no uncertain terms. His most recent book—QR Codes Kill Kittens—provides example after example of poorly executed marketing concepts that will make you want to laugh and cry at the same time. Read More
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PRO Guide: How to Dig Up Data on Your Competitors and Play for the Win
This 10-page mini-guide will help you to think strategically about your competitors' next moves and teach you the most effective ways to stay one step ahead. Read More
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Advertisement  FREE: The Social Media Manager's Guide to the Holidays. While you're chugging eggnog this holiday season, you don't want your social media channels running loose—or worse, getting stale (like last year's gingerbread cookies). Download the FREE guide now.
Survey Says
Which Ad Channel Delivered Clicks at the Lowest Cost in 3Q13?
By Ayaz Nanji
Ad networks and exchanges delivered impressions, clicks, and conversions at the lowest costs of any digital advertising channels in the third quarter of 2013, according to a recent analysis by Neustar Aggregate Knowledge. Read More
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Quick Take
Tips for Making Your Website Responsive
By Steffan Berelowitz
Responsive Web design has become the gold standard for website redesign projects due to its fluid nature and ability to adapt to the size of device screens. Read More
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My View Are You Marketing in the Present Tense?
By Katrina Conn
We need to look beyond lifecycle marketing to what I call "present tense marketing." Read More
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Dec 5
 PRO Seminar—How to Make Your Content the Belle of the Marketing Ball
Dec 5
 MarketingProfs University—Content Marketing Crash Course Use code CONTENT13 to save $200
Dec 10
 FREE Seminar—Marketing Automation Goes Agile
Dec 12
 PRO Seminar—Eight Secrets to More Successful Collaboration Between Sales and Marketing
Dec 13
 Virtual Conference—Social Media Marketing: Work smarter not harder Sign up for free!
 
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