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Wednesday, February 10, 2021

📋 Table of Contents

1/ Four Ways SEO Changed in 2020—And Where It's Going in 2021

2/ Approaching Digital Transformation With a Marketing Mindset

3/ Do B2B Marketing and Sales Teams Cooperate Effectively?

4/ Map Your Customer Journey

Four Ways SEO Marketing Changed in 2020—And Where It's Going in 2021
MarketingProfs article
Four Ways SEO Marketing Changed in 2020—And Where It's Going in 2021
As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to date on these four SEO developments. »
PIM and DAM Are the Power Couple for Your Content Strategy
Forrester research reports that an integrated DAM+PIM approach can improve your content, your marketing, and your omnichannel commerce by breaking down silos across teams and workflows. The result? Successful digital customer experiences. Learn how DAM+PIM can help you. »
Approaching Digital Transformation With a Marketing Mindset
MarketingProfs article
Approaching Digital Transformation With a Marketing Mindset
Pressures from the pandemic environment are falling on B2B companies to speed up their digital transformation efforts. Thinking like a marketer will enable you to tackle digitization with grace, intention, and, most important, a customer-centric approach. Find out how. »
sponsored event
5 Webinar Rules to Break in 2021
Webinars have been run the same way, for the same purposes, for ages. But modern audiences don't want old-school marketing; they want inspiring experiences, which means it's time to break the rules and rethink what a webinar can be. Reimagine and transform your webinars in 2021. »
Do B2B Marketing and Sales Teams Cooperate Effectively?
Do B2B Marketing and Sales Teams Cooperate Effectively?
B2B salespeople are much more likely than B2B marketers to say their company's sales and marketing teams cooperate effectively, according to recent research. Check out findings from this study. »
Map Your Customer Journey
MarketingProfs Master Class
If you're looking to create a customer experience that wows, you won't want to miss our new Master Class launching March 9.
Reserve your seat.
Profs Pick
Your customers expect more, so you need to deliver a customer experience that's relevant and consistent. By organizing your content in a digital asset management (DAM) system, your teams are able to tell your unique story, deliver solutions, and build lasting connections with your audiences. To help you, The Widen Collective acts as the foundation of your entire content lifecycle: It helps you create meaningful, consistent brand and customer experiences. Learn how DAM can give you a competitive advantage: Download this whitepaper.
Afoot in the Neighborhood
MarketingProfs community goings-on
Interested in a rollicking live conversation about marketing writing and what's cooking at MarketingProfs? Join MarketingProfs Chief Content Officer Ann Handley and Director of Community Matt Snodgrass for The PRO Show TODAY in the MarketingProfs PRO Facebook Group. If you have questions or ideas and you want to bounce them off Matt and Ann, swing by!
We've just developed a Master Class to help you understand your customers better than you ever have: Customer Journey Maps for Marketers. It launches on March 9 with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two.
Only 8 weeks away: MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up.
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Five Tips for a More Personalized B2B Content Strategy in 2021 »
News You Can Use
Updates from around the industry
B2B capital raising tech outfit Hubx snags $5.5m Finextra
True Influence Partners With Datarade to Showcase B2B Intent Data to Global Clients The Trentonian
Optimizely Kicks Off Global Expansion of B2B Commerce Cloud PR Newswire
Today In B2B: Mastercard Collaborates With SAP Concur; E2open Goes Public
UNIPaaS, a new Fintech venture, raises $10M seed round to build a payments solution for digital marketplaces and B2B SaaS companies Yahoo Finance
Outbrain Supercharges Australian Network via Multi-Year Partnership With Nine GlobeNewswire
InEvent raises $2M for its virtual conference platform TechCrunch
Siyata Mobile Appoints Peter Goldstein as Chairman and Adds Seasoned Public Company Executive Luisa Ingargiola to Board of Directors TheStreet
Bectran Unveils Integrated Credit and Contractor Job Sheet Management Solution for the Construction and HVAC Industries Yahoo Finance
Upcoming Events
[Friday Forum] Email Marketing
3 live sessions | sponsored by Litmus
[Webinar] Making the Boring Interesting: Perk Up Your Writing
45 minutes
[Webinar] 5 Webinar Rules to Break in 2021
60 minutes | sponsored by ON24
[Master Class] Customer Journey Maps for Marketers
Kickoff Watch Party with Jeannie Walters
[Online Event] MarketingProfs B2B Forum 2021
35+ sessions, 5 keynotes + a full year of learning with PRO

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