The report was based on data from a survey conducted in December 2020 among 151 B2B marketers and 151 B2B salespeople.
Nearly half (46%) of B2B marketers surveyed say their sales team doesn't understand what is important to the marketing team, whereas only 31% of B2B salespeople say their marketing team doesn't understand what's important to the sales team.
Some 58% of salespeople strongly agree with the following statement: "Our marketing and sales teams cooperate effectively." Only 43% of marketers agree with that same statement.
Salespeople and marketers at larger firms (101-150 employees) are most likely to say the alignment between their company's sales and marketing teams is very good or excellent.
Salespeople and marketers at midsize firms (51-100 employees) are most likely to say the alignment between their company's sales and marketing teams is only poor, fair, or good.
About the research: The report was based on data from a survey conducted in December 2020 among 151 B2B marketers and 151 B2B salespeople.
Continue reading "Do B2B Marketing and Sales Teams Cooperate Effectively?" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Demand Generation:
- How the Pandemic Has Made It Harder to Close B2B Deals
- How to Generate Leads: A (Mostly) Complete Guide for Marketers [Infographic]
- Sales Outreach in Five Steps: How to Run Campaigns That Get Results and Don't Burn Your Leads
- How Not to Give a Great Presentation
- Intent Data: What It Is and How to Get Started