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B2B tech marketers say webinars, SEO, and email are the three channels that have grown most in importance because of the COVID-19 pandemic, according to recent research from FINITE and 93x.

The report was based on data from a survey of 100+ B2B technology marketers who are part of the FINITE community.

Tech Marketing Channels in 2021

Some 57% of B2B tech marketers say webinars have increased in importance since the pandemic began; 39% say SEO has increased in importance, and 32% say email has increased in importance.

Top Tech Marketing Challenges in 2021

Some 47% of B2B tech marketers say balancing quality and quantity is one of the biggest challenges they face in 2021; 44% cite digital fatigue, and 40% cite measuring the right KPIs.

About the research: The report was based on data from a survey or more than 100 B2B technology marketers who are part of the FINITE community.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji