Please accept all cookies to ensure proper website functionality. Set my cookie preferences

B2B tech marketers say webinars, SEO, and email are the three channels that have grown most in importance because of the COVID-19 pandemic, according to recent research from FINITE and 93x.

The report was based on data from a survey of 100+ B2B technology marketers who are part of the FINITE community.

Tech Marketing Channels in 2021

Some 57% of B2B tech marketers say webinars have increased in importance since the pandemic began; 39% say SEO has increased in importance, and 32% say email has increased in importance.

Top Tech Marketing Challenges in 2021

Some 47% of B2B tech marketers say balancing quality and quantity is one of the biggest challenges they face in 2021; 44% cite digital fatigue, and 40% cite measuring the right KPIs.

About the research: The report was based on data from a survey or more than 100 B2B technology marketers who are part of the FINITE community.

Sign up for free to read the full article. Continue reading "COVID-19's Impact on B2B Tech Marketers' Channel Strategies in 2021" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


MarketingProfs Partner