Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, February 17, 2026
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👋 Hello, Marketer!
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Today is Random Acts of Kindness Day in the US. It's actually a week-long celebration aimed at building the muscles to make kindness the norm. I've often found that when I'm feeling the worst, doing something kind for others is the best medicine. What random act of kindness can you do this week?
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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What Recruiters Are Seeing as AI Transforms Marketing Teams
AI isn’t taking marketing jobs—it’s changing what great marketers do. Discover how hybrid roles, human skills, and smarter hiring define success in the AI era.
Read more ➔
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COMMUNITY | JOKE
Can February march?
No, but April may!
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RESEARCH
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The State of Digital Agencies: Revenue and AI Trends
Most digital marketing agencies don't think the health of the industry is very good right now, but most also expect revenue to increase this year, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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How to Win Mindshare with Influencer Campaigns
The best B2B brands know video wins mindshare. Mindshare wins revenue. And influencer campaigns? They're your fastest path to both. But most B2B marketers struggle with where to start. Join Goldcast to get the playbook, from creative gifting activations to video amplification to measuring real business impact.
Reserve your spot ➔
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INFOGRAPHIC
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Why Human-First Marketing Matters
This infographic explores how focusing on people's needs, language, and context can turn engagement into loyalty and action.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Leads That Sales Loves
Frustrated when your sales team can't close more leads you bring in? Stop the blame game and get into alignment with Sales Enablement: Aligning Marketing and Sales. In this 4-part series, Pam Didner shows you how to get leads sales loves, map sales-supporting content to the buyer's journey, and more. Soon you'll be your sales team's favorite marketer! Included with PRO.
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FEB
18
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session 4 of the AI Assistants and You PRO series
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FEB
26
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60 minutes | sponsored by Goldcast
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MAR
5
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60 minutes | sponsored by 3rd + Taylor
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MAR
13
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3 free live sessions | sponsored by Allego
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird
pricing available now!
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