Modern marketing is often all about automation and algorithms.
This can deliver increased efficiency, but it can also lead to campaigns that feel uninspiring and cookie-cutter.
What can you do to combat this? A blog post from Giraffe Social argues that the answer is to focus on people; on how they actually think, feel, and behave.
An infographic (below) explores why this human-first approach matters.
It looks at how focusing on people's needs, language, and context can turn engagement into loyalty and action.
Check out the infographic:
