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Tuesday, February 02, 2021

📋 Table of Contents

1/ Five Tips for a More Personalized B2B Content Strategy in 2021

2/ Email Marketing Friday Forum: 3 Sessions Packed With Practical Tactics

3/ Meet the BETAs: A Profile of Younger B2B Decision-Makers

4/ Top Sessions From B2B Forum Online—Free for All!

5/ 10 Social Media Trends Marketers Should Be Watching

6/ 1 in 6 of Your Email Messages Never Reaches an Inbox [sponsored]

Five Tips for a More Personalized B2B Content Strategy in 2021
MarketingProfs article
Five Tips for a More Personalized B2B Content Strategy in 2021
2020 changed everyone, including B2B buyers, and your content strategy must change with them—which means better personalization. But it doesn't mean being stalker-y. Instead, use these five tips for a truly personalized B2B strategy. »
Analyze Your Competitors Online, Find Gaps, and Improve Your Marketing Strategy
The right tool can reveal market trends and competitive digital insights—for any website, industry, or market. For example, you can discover your closest rivals' traffic sources in seconds, or see what they are up to online—then adjust your strategy as needed. Semrush can do that and more. Give a try, free (with no obligations). »
Meet the BETAs: A Profile of Younger B2B Decision-Makers
Meet the BETAs: A Profile of Younger B2B Decision-Makers
B2B decision-makers under age 40, often tech natives, tend to blur work-life boundaries, seek continual self-evolution, and expect brands to address social issues. Check out the findings of this study. »
MarketingProfs event
Email Marketing Friday Forum: 3 Sessions Packed With Practical Tactics
Could your email marketing be generating more—and more loyal—customers? Probably. But sometimes it's hard to know what to tweak and how to avoid pitfalls. These 3 sessions will cover techniques for 2021, 3 ways to build subscriber love, and 5 automated campaigns designed for B2B marketers. Sign up (it's free!). »
10 Social Media Trends Marketers Should Be Watching
10 Social Media Trends Marketers Should Be Watching
Which social media shifts should marketers be watching closely in 2021? This infographic explores key trends that could have a major impact on social media strategies this year. Check out this infographic. »
5 New Master Classes, 5 new B2B Backstage webinars, 2 online B2B Forums
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When you join our PRO community, you'll get access to all of this new content along with all of our previously released Master Classes, courses, and Bootcamps. You'll also get access to advice (and high-fives) from your people!
Join the PRO community.
Profs Picks
We marketers know that competitive research is at the heart of any successful product or company. To craft, plan, and execute our marketing strategies, we need to identify market leaders, learn the strategies of our competitors, research their audiences, uncover their growth tactics, and more. Semrush can help you do all that. You can see competitors' website traffic channels and pinpoint the share of each traffic source; you can reveal your competitors' audiences and their interests, and then create a picture of your own target personas; you can determine the top pages of market leaders and competitors, and review competitors' referral and organic traffic tactics. The best part? Now you can try Semrush free, with no obligations.
Afoot in the Neighborhood
MarketingProfs community goings-on
If you're a PRO subscriber, pop in to the MarketingProfs PRO group on Facebook on February 3 (tomorrow!), at 3 PM Eastern, for the first PRO Show of 2021! Ann Handley and Kerry O'Shea Gorgone will be talking about writing—so bring your questions, challenges, crazy ideas, and whatever else you've got, and we'll discuss!
There's been a lot of recent activity among clients of MarketingProfs Marketing Services: Digital experience platform provider Episerver has rebranded itself as Optmizely and has launched Optimization-as-a-Service. Email sending and optimization platform SparkPost has landed $180 million in investment intended for strategic growth. Sales enablement platform provider Highspot reported that adoption doubled to more than 3 million users in 2020.
In an exhilarating B2B Backstage webinar on February 9, best-selling author and marketing expert Andrew Davis will show MarketingProfs PRO members how to use the loyalty loop to drive a steady stream of highly valuable, high-margin, new business from your current clients. Hosted by Ann Handley. 75 minutes.
We've just developed a Master Class to help you understand your customers better than you ever have: Customer Journey Maps for Marketers. It launches on March 9 with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two.
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Five B2B Customer Engagement LinkedIn Strategies for 2021 [Infographic] »
Five Steps to Winning Back Lost Customers by Using Targeted Content »
Upcoming Events
[PRO Webinar] The Loyalty Loop: How Small Things Add Up to Big Business
B2B Backstage with Andrew Davis | 75 minutes
[Friday Forum] Email Marketing
3 live sessions | sponsored by Litmus
[Webinar] Making the Boring Interesting: Perk Up Your Writing 45 minutes
[Webinar] 5 Webinar Rules to Break in 2021
60 minutes | sponsored by ON24
[Master Class] Customer Journey Maps for Marketers
Kickoff Watch Party with Jeannie Walters
[Online Event] MarketingProfs B2B Forum 2021
35+ sessions, 5 keynotes + a full year of learning with PRO

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