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In This Issue
+ How-To: How and When to Start Marketing Your Product: Four Steps to Follow
+ Quick Take: Five Approaches for Making Sense of the Data Kaleidoscope
+ PRO: Insta-Power: Reach More Customers With the Power of Pictures
+ Survey Says: What Marketers Look for in Automation Software
+ My View: Bridging the Chasm Between CMOs and CIOs in Digital Marketing
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Advertisement  Join us for Marketing Measurement & Analytics: A Beginner's Guide. A painless (and fun) course that shows you the why, what, and how of marketing analytics. These 9 classes kick off starting April 10, so register now!
How-To How and When to Start Marketing Your Product: Four Steps to Follow
By Oliver Deng
Don't get hung up on where and when to start your marketing program. These four steps are easy to follow. And if you get them right, you will be well on your way to success. Read More
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PRO PRO Favorite Seminar: Insta-Power: Reach More Customers With the Power of Pictures
Can you do real marketing on Instagram? The answer is "yes." This PRO seminar will outline 10 actionable monetization strategies that are actually working on Instagram today. Read More
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Advertisement  Measuring and number crunching is no fun, we get it. But without analyzing your marketing efforts, you'll never know what works. If you need some help figuring out where to start or what to measure to have the biggest impact, check out our newest MPU course: Marketing Measurement & Analytics.
Survey Says
What Marketers Look for in Automation Software
By Ayaz Nanji
The most commonly cited reason by companies considering marketing automation software is to improve lead management, according to a recent report. Read More
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Quick Take
Five Approaches for Making Sense of the Data Kaleidoscope
By Laura Patterson
Marketers have access to more data than ever before, so the ability to identify data patterns and use that information to make strategic decisions is vital for success. Read More
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My View Bridging the Chasm Between CMOs and CIOs in Digital Marketing
By Alex Lustberg
Today's data-intensive marketing environment presents a real opportunity for chief marketing officers and chief information officers to bridge the gap between them. Read More
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