MarketingProfs Today
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Tuesday, February 21, 2023

📋 Table of Contents

1. Top SEO Trends for 2023

2. What B2B Buyers Want From Vendor Chatbots

3. Five Steps to Design and Execute Account-Based Plays sponsored webinar

4. The Essential Digital Marketing Tools for 2023

5. Digital Engagement Benchmarks for 2023 sponsored webinar

6. The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes sponsored offer

7. Help Them Take That First Step MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Top SEO Trends for 2023
Top SEO Trends for 2023
What's in store for search in 2023? This article breaks down predictions about what in SEO will gain momentum and what will fizzle out. »
Better Customer Data for Better Results
Looking to build a better marketing strategy in 2023? In this new guide, you'll discover the smart, sharp data-quality solutions every marketer needs to improve outreach, boost response rates, and achieve omnichannel success this year. Download the guide now! »
What B2B Buyers Want From Vendor Chatbots
What B2B Buyers Want From Vendor Chatbots
B2B buyers say they want chatbots from vendors to provide accurate and relevant answers—and to provide those answers very quickly, according to recent research. Check out the study findings. »
Five Steps to Design and Execute Account-Based Plays
sponsored webinar
Five Steps to Design and Execute Account-Based Plays
Amid tightening budgets and resources, many B2B go-to-market teams are looking for scrappy—and effective—ways to build pipeline and meet their growth goals. Join us to learn how to use account-based plays that target and engage with the companies most likely to be your next customers. »
The Essential Digital Marketing Tools for 2023
The Essential Digital Marketing Tools for 2023
There's an abundance of digital marketing tools on the market. So which ones should you be using? This infographic covers Smart Insight's recommendations for essential tools in 2023. Check out the infographic. »
sponsored webinar
Digital Engagement Benchmarks for 2023
Audiences want more engaging digital experiences. In fact, webinar participation has been increasing year over year. Join us to learn more about audience behaviors and preferences, personalization trends, on-demand consumption, and best-practices for creating engaging experiences in 2023. »
The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes
sponsored offer
The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes
Working in B2B marketing can be a lot like cooking. For a marketer who has to serve sales when there’s hunger for demand, what can they rustle up to deliver rapid results? On March 9, join experts from the ABM Leadership Alliance as they share recipes that will satisfy demand and inspire improvisation. »
Help Them Take That First Step
MarketingProfs Master Class
Every journey starts with the first step. Help your customers enjoy their journey with Customer Journey Maps for Marketers: Understand and Exceed Expectations. In this Master Class, Jeannie Walters helps you understand your customers' motivations, fears, and desires so you can WOW them every step of the way.
Wow your customers
Profs Picks
Ignoring your data quality is like letting scum build up in your bathtub. If you leave it there too long, taking a bath loses its entire purpose and you come out dirtier than when you went in. But how can you keep your data clean and up-to-date so that doesn't happen? Check out Melissa's 2023 Data Quality & Enrichment Catalog. It's full of tools for combatting bad data on every channel, including change-of-address processing to reduce the costs of undeliverable mail, customer lookalike reports, and mailing lists and sales leads to connect you with the perfect audience. It enables you to merge or purge duplicate records for a single customer view and enrich your current customer data by adding emails, phone numbers, and mailing addresses for omnichannel success. Inaccuracy and bad quality down the drain! Get the guide now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Demandbase Raises $175M in New Financing MarTech Series Unveils Service Expansion to Include Scalable Content Marketing With ChatGPT EIN News
B2B-Focused Interim and Fractional Chief Marketing Officer Group GROW Powerful Doubles in Size Due to Demand PR Newswire
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Zylo Secures Additional $5M in Funding to Fuel Continued Growth Amid Economic Uncertainty and Surging Demand for Smart Spending PR Newswire
Limepay Rebrands as April and Sharpens Focus on Embedded Finance PYMNTS
Upcoming Events
5 Steps to Design and Execute Impactful Account-Based Plays
45-minute webinar | sponsored by Airmeet
Keeping Your B2B Buyer Personas On Point
Session 4 of 4 Working Webinars with Ardath Albee
Digital Engagement Benchmarks 2023
60-minute webinar | sponsored by ON24
Why Sales Reps Don't Use Marketing-Generated Content and What to Do About It
60-minute webinar | sponsored by Allego
Analytics Friday Forum
3 sessions on analytics | sponsored by Tealium

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