There's an abundance of tools available that can help marketers with their digital efforts, from social media listening solutions to content curation platforms.

Sorting through it all can be daunting: Which tools should you be using?

An infographic (below) from Smart Insights provides their recommendations for the essential digital marketing tools for 2023.

It covers five options in 30 different martech categories.

Check out the infographic:

Essential digital marketing tools infographic 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji