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In This Issue
+ How-To: How to Evaluate and Select a B2B Teleprospecting Partner
+ Podcast: The Art of Marketing Operations: Disney ABC's Steven Bushong
+ Quick Take: Are Your Clients Worth Keeping? Four Questions to Ask
+ PRO: A Quick Guide to YouTube & Creating Your Own YouTube Channel
+ Survey Says: Affluents Upbeat About Economy (& 2 in 3 Multitask Regularly)
+ My View: Three Tragic Flaws That Mean Curtains for Your Digital Strategy
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Advertisement  Marketing's full of choices. Choose B2B. MarketingProfs' 7th Annual B2B Marketing Forum, that is. Taking place in Boston, October 10–11 (pre-conference workshops on October 9), B2B Forum is the place smart marketers go to learn what works and how to put it to use. Register now and save up to $800.
How-To How to Evaluate and Select a B2B Teleprospecting Partner
By Kathy Rizzo
Marketers are placing more emphasis on the role of teleprospecting in their B2B lead generation strategy. These seven steps (and RFP outline) can help you locate, evaluate, and select the right teleprospecting partner. Read More
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Podcast The Art of Marketing Operations: Disney ABC's Steven Bushong on Marketing Smarts
By Matthew Grant
Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing should work in today's complex media environment. Read More
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PRO A Quick Guide to YouTube & Creating Your Own YouTube Channel
These step-by-step instructions were designed with the beginner in mind. This how-to guide is written to make you ready to make video an integral part our your online content marketing strategy in no time. Read More
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Advertisement  Don't underestimate the importance of phone calls. Voice-based marketing automation can create a closed-loop where every phone lead is captured, scored, nurtured and tracked. Learn how in Tracking Phone Leads: The Missing Piece of Marketing Automation, a free whitepaper from ifbyphone. Download now.
Survey Says
Affluents Upbeat About Economy (and 2 in 3 Multitask Regularly)
By Lenna Garibian
Buoyed by stock market gains as well as improvements in the housing and job markets, optimism among affluent Americans (who, BTW, apparently ascribe their own productivity to multitasking regularly) has reached a six-month high. Read More
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Quick Take
Are Your Clients Worth Keeping? Four Questions to Help You Find Out
Focusing on ways to increase customer retention rates is a key to real growth, but you also need to determine whether certain customers are the right fit for your business. Ask these four questions to help you decide. Read More
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My View Three Tragic Flaws That Could Mean Curtains for Your Digital Strategy [Visual Sketch Notes]
By Verónica Maria Jarski
Some digital strategies are doomed because of the tragically flawed way marketers implement them. A free MarketingProfs presentation discussed those flaws and tips for overcoming them. I captured that info in sketch notes. Read More
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Mar 14
PRO Seminar—Brand Yourself: Busting the Nine-Second Barrier
Mar 19
FREE Seminar—Shopping Made Smarter: Employing Smart Marketing in E-Commerce
Mar 21
PRO Seminar—Five Common Pricing Roadblocks (and How to Get Around Them)
Mar 26
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Apr 11
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