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In This Issue
+ How-To: Stop FUD From Paralyzing Your Marketing
+ #SocialSkim: SXSW Insights, Pinterest Analytics, Vine ROI... A Week in Social
+ PRO Online Toolkit: Social Media Planning
+ Survey Says: Number of 'Zero-TV' Households Reaches 5 Million in US
+ My View: Should You Reinvent Yourself?
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How-To Stop FUD From Paralyzing Your Marketing
By Bruce La Fetra
Changes in technology, marketing channels, and customer behavior challenge a lot of tried and true tactics. The result is fear, uncertainty, and doubt about what will work. Such FUD stands in the way of your marketing. Read More
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PRO Online Toolkit: Social Media Planning
Via eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs that meet your business objectives. Read More
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Survey Says
Number of 'Zero-TV' Households Reaches 5 Million in US
By Lenna Garibian
About 95% of Americans watch TV using traditional cable or satellite options, whereas the other 5%—the so-called "Zero-TV" viewers—are bucking tradition (because of cost or lack of interest) in favor of nontraditional devices and services. Read More
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Quick Take
SXSW Insights, Pinterest Analytics, Vine ROI, eBay, Etsy... The Week in Social Media #SocialSkim
By Angela Natividad
As SXSW winds down, insights come flying: See videos on the most buzzed-about tech and startups, and learn to tell better brand stories via social. We've also got tips on ROI-effective Vines, Pinterest's new analytics service, updated mobile advertising guidelines, and the usual tidbits about Twitter, Facebook, Google... and even Etsy and eBay. Skim to keep the party going! Read More
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My View Should You Reinvent Yourself?
By Matthew Grant
The only constant in marketing today is change. But are you ready, willing, and able to reinvent yourself? If you want to adapt and thrive, you might just need to be. Read More
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