MarketingProfs Today

Thursday, March 2, 2023

📋 Table of Contents

1. Why You Should Be 'Cloning' Your Best Customers to Grow Your Business

2. Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth

3. Reward Customer Loyalty and Increase Engagement sponsored guide

4. How to Turn Your Social Media Marketing Into a Profit Center

5. Workshopportunity: Demand Gen Shakeup B2B

Scroll down for more, including industry news, community goings-on, and other useful resources.

Why You Should Be 'Cloning' Your Best Customers to Grow Your Business
Why You Should Be 'Cloning' Your Best Customers to Grow Your Business
By analyzing your most successful customer interactions and understanding customers' goals, you can better inform your marketing efforts to replicate your best and favorite customers. So how is that done? Let's break it down into a few key steps. »
Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth
Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth
This week's podcast discussion with Ashley Faus tackles content and thought leadership, including why attribution methods from 10 years ago no longer work, why thought leadership has to be divorced from revenue, and why great content is like a playground. Read more and listen in. »
sponsored guide
Reward Customer Loyalty and Increase Engagement
In this free guide, learn why brand loyalty is on the rise at companies that have already discovered how to use reward incentives. Learn how you, too, can create better experiences for your customers and employees alike. »
How to Turn Your Social Media Marketing Into a Profit Center
How to Turn Your Social Media Marketing Into a Profit Center
This infographic looks at the core disciplines that must be considered when developing a comprehensive, revenue-focused social media plan. Check out the infographic. »
Workshopportunity: Demand Gen
Shakeup B2B
Fix your demand generation program with buyer psychology! On April 12, discover how to combine automation with science-backed marketing that triggers the buyer behavior you've always wanted. Join Kenda Macdonald, owner of Automation Ninjas, for our Attract and Nurture: Demand Generation digital workshop—and become a MarketingProfs Certified Demand Generation Marketer I alum! You'll rework your lead magnet and funnel sequence and begin filling your sales pipeline. Want in? Register for April's ShakeupB2B and add the Attract and Nurture workshop now.
Fix your funnel. Pack your pipeline.
Afoot in the Neighborhood
MarketingProfs community goings-on
It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
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Your Most Important Job as a B2B Email Marketer Is... »
Your SMB Needs a Full-Funnel Marketing Approach. Here's Where to Start. »
Event Marketing in 2023: Trends and Challenges »
News You Can Use
Updates from around the industry
Foundry Launches Sales Acceleration Powered by Triblio GlobeNewswire
ClickUp Unveils New Platform to Shape the Future of Productivity PR Newswire to Acquire Contextual and Native Demand-Side Platform Bidtellect PR Newswire
Syxsense Names Mary Yang as Chief Marketing Officer to Drive Continued Growth Across the Unified Security and Endpoint Management Space Business Wire
Ad Insertion Platform Partners With Tiledmedia Destination CRM
Press Hook Launches AI Tool to Streamline Journalists' Sourcing Efforts PRWeek
Upcoming Events
Why Sales Reps Don't Use Marketing-Generated Content and What to Do About It
60-minute webinar | sponsored by Allego
Analytics Friday Forum
3 sessions on analytics | sponsored by Tealium
How Marketing Teams Can Tap Into Their Superpowers
45-minute webinar | sponsored by Act-On
Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth
45-minute webinar | featuring Laura Patterson
B2B Storytelling for Humans: Stories That Inspire Buyers to Action
2-hour Master Class Watch Party—LIVE with Ekaterina Walter
Shakeup B2B—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers
Main Conference April 13 | Workshops April 11–12

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