Why is it so hard to link social media marketing to revenue?

It's challenging in part because many firms don't have a unified social strategy focused on results.

An infographic (below) from MDG looks at the core disciplines that must be considered when developing a comprehensive, revenue-focused social media plan.

It provides an eight-point checklist that can help you shift your social marketing from a cost center to a profit center.

Check out the infographic:

An 8-point checklist for turning your social media marketing into a profit center infographic 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji