Why is it so hard to link social media marketing to revenue?
It's challenging in part because many firms don't have a unified social strategy focused on results.
An infographic (below) from MDG looks at the core disciplines that must be considered when developing a comprehensive, revenue-focused social media plan.
It provides an eight-point checklist that can help you shift your social marketing from a cost center to a profit center.
Check out the infographic:
Enter your email address to keep reading ...
ABOUT THE AUTHOR
Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
You may like these other MarketingProfs articles related to Social Media:
