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In This Issue
+ How-To: Best-Practices in Customer-Experience Leadership
+ PRO: Make Your Business Faster, Smarter & More Social
+ Survey Says: B2B Brands Undervalue Online Display Marketing
+ Quick Take: Three Tips to Maintain a Solid Voice-of-the-Customer Program
+ My View: Why I'm Glad I Went to SXSW (Despite My Reluctance)
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How-To Best-Practices in Customer-Experience Leadership: Voices From the Top
By Jack Mitchell, Larry Senn, and Teresa Laraba
How do customer service champs maintain their loyal following? Three key speakers at this week's annual Customer Experience Leadership conference preview their talks and share best-practices on customer-centric cultures. Read More
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PRO The NOW Revolution: Make Your Business Faster, Smarter & More Social
Join us Thursday, March 24 as Amber Naslund and Jay Baer share the key changes your company needs to make in order to succeed—and thrive—in a world where five minutes feels like an eternity. Read More
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Survey Says
B2B Brands Undervalue Online Display Marketing
Only 13% of B2B interactive marketers say they have increased online display budgets in 2011 relative to 2010 levels, in large part due to perceptions of ineffectiveness. Read More
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Quick Take
Three Tips for Maintaining a Solid Voice-of-the-Customer Program
Don't let feedback slip through the cracks! Implement a responsive social listening strategy that addresses the voice of the customer (VoC). Running an effective VoC program—that will really pay off— requires applying these three vital tips. Read More
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My View Why I'm Glad I Went to SXSW (Despite My Reluctance): One Virgin's Experience
By Ann Handley
So I'm fresh off my first time at South by Southwest—my virgin experience, as Foursquare termed it. Was it perfect? No way. It’s overwhelming. And exhausting. But I left SXSW feeling alive with inspiration and more ripe with opportunity than I have in a while. Read More
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@rnadworny Biggest surprise for me personally at #SXSW - The State of Interactive: We're not as far ahead as we think https:////bit.ly/hJe7nT
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Forum Today's Question
By Peter Chevrier on 3/17/2011 at 6:53 PM
I'm a tech-savvy marketer seeking an app-development software that will allow me to build my own app (for iPhone, Android, and BlackBerry). Is there such a tool? Go To Question
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Mar 22
FREE Seminar—Rethinking Rich Media sponsored by Limelight Networks
Mar 24
PRO Seminar—The NOW Revolution with Amber Naslund and Jay Baer
Apr 7
PRO Seminar—MPU: 11 Digital Trends to Watch in 2011 with Steve Rubel
Apr 7-22
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Jun 13-15
B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save