Today's dose of marketing know-how.
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Together with revenue growth engine for B2B tech
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Today's dose of marketing know-how | Thursday, April 16, 2026
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👋 Hello, Marketer!
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The older I get, the more I respect people who follow their passions. Sure, we all need day jobs that pay the bills and maybe your passions feed into your day job. But beyond that, how wonderful is it that some of you are writers, painters, birders, singers, athletes, hikers, photographers, and so many other cool things!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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The New Rules of Brand Loyalty: From Virality to Value
Brand loyalty isn’t built on viral moments or discounts. Discover how trust, authenticity, and community-driven strategies create lasting customer relationships in today’s evolving marketing landscape.
Read more ➔
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COMMUNITY | TESTIMONIAL
"Katie's session delivered… practical, step-by-step guidance on how to identify and address key obstacles many companies face when adopting AI. Don't invest in another AI tool until you view this session!"
—Attendee, The AI Adoption Breakdown, our AI Assistants and You closing keynote with Katie Robbert
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SPONSORED GUIDE
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Why Your Pipeline Looks Busy—but Revenue Isn’t Moving
You're running campaigns, generating leads, and still you're missing target goals. The issue isn't your level of effort—it's your execution. This guide breaks down how to fix funnel leaks and turn your marketing efforts into revenue.
Download the blueprint ➔
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INFOGRAPHIC
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Are College Students Ready for AI-Driven Workplaces?
This infographic looks at how college students are being taught AI skills and employers' expectations of college graduates' AI skills.
See the infographic ➔
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FRIDAY FORUM
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From Trust to Truth: Rethinking the Modern Customer Journey
AI has reshaped how buyers think, trust, and decide. Join three expert-led sessions to uncover where decisions really happen, how marketing shapes CX beyond touchpoints, and how to build a Voice of Customer engine that drives real business impact.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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Building Communities and the Future of Event Marketing
Mia Masson talks about the upheaval the event industry has experienced in recent years, what the future of events looks like, and why building a community is a must for all marketers.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Writer, Reclaim Your Creativity!
Like a caramel center to a chocolate bar, writers are central to good marketing. But in the age of vanilla AI content, how do you maintain your sweet edge? Ann Handley has a few gumdrops of wisdom for you to chew on. Watch Ann in How to Write Like the Robots Can't, available exclusively to PRO members.
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PROFS PICK—SPONSORED
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Fix Your Funnel: Turn Campaign Chaos Into Pipeline That Converts
Constant pivots, campaign chaos, and results that look good on paper but fail to fill your pipeline are exhausting. 3rd + Taylor Agency's Warm T.L.C. (Traffic, Leads, Convert) framework brings structure to the madness, aligning your efforts into end-to-end campaigns that actually move buyers. Get a free GTM Health Check to pinpoint where your funnel is breaking down and how to fix what's slowing your growth.
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APR
16
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60 minutes | sponsored by Cvent
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APR
17
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3 free live sessions | sponsored by SurveyMonkey
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APR
22
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Free opening keynote session for our Foundations for Marketing Success PRO series.
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APR
23
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45 minutes | sponsored by StackAdapt
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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