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In This Issue
+ How-To: So I Have a Marketing Automation System... Now What?
+ Slide Show: Six Content Marketing Opportunities You're Missing
+ PRO: Inject Your Company's Voice Into Content (With Mitch Joel)
+ Survey Says: Digital, Direct Marketing Jobs Outlook Improving
+ Quick Take: Five Tips for Writing Email Copy That Sells
+ My View: Build a Strong Referral Network to Boost Your Business
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Advertisement  We've Got Your Back: Tackle Marketing Challenges with a PRO Membership. Save $70 on PRO (regularly $279) with code GETMYBACK (expires 4/30/12).
How-To So I Have a Marketing Automation System... Now What?
By Adam Blitzer
Marketing automation systems offer a veritable multitude of capabilities. But don't let all those features overwhelm you. Learn five ways to jump-start your marketing automation strategy without getting stressed out. Read More
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Slideshow Six Content Marketing Opportunities You're Missing [Slide Show]
By Daniel Kuperman
When developing a content marketing plan, marketers afford much-deserved attention to blogs, e-books, webinars, data sheets, videos, and other channels, but they shouldn't forget these six touch points. Read More
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PRO Take 10 Author Series: How to Inject Your Company's Voice Into Content (With Mitch Joel)
In just 10 minutes, author Mitch Joel shows you how to create content that delights your customers, engages your audience, and differentiates you from your competition. Read More
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Advertisement  Email subject lines with “top 10” or “top 5” have 22% higher click rates than those without. Download the 2012 Digital Marketer report today.
Survey Says
Digital, Direct Marketing Jobs Outlook Improving Modestly
After a big spike in first-quarter hiring, the direct and digital jobs market is now expected to improve modestly in the second quarter of 2012. One-half of employers plan to add marketing staff over the next three months, while layoffs and hiring freezes are expected to decline. Read More
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Quick Take
Five Tips for Writing Email Copy That Sells
Writing copy for your email campaign can be daunting because it needs to successfully navigate the line between creativity and calculated buying psychology. So how do you write copy that sells? Read More
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My View Build a Strong Referral Network to Boost Your Business
By Pamela Springer
A strong referral network is imperative for small businesses. Thanks to social networking, businesses can connect directly with customers and market in more cost-effective ways. To parlay those social networks into business opportunities, apply these key tips. Read More
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@jeffespo How to Measure ROI When It’s Not Tied to Sales https:////goo.gl/yajrO via @ginidietrich
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Forum Today's Question
By vini.1985 4/18/2012 at 4:27 AM
I have a shoe store, and would like ideas for Mother's Day promotions. Any suggestions? Go To Question
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Apr 12-26
MarketingProfs University LIVE—Websites That Work
Apr 19
PRO Seminar—Cognitive Surplus with Clay Shirky
Apr 24
FREE Seminar—What's the Deal with Display Advertising?
Apr 25
Smart Marketers Tour—Los Angeles join us in person for free!
Apr 26
PRO Seminar—Engaging with Customers 140 Characters at a Time
May 8
FREE Seminar—8 Strategies to Take Your Video Marketing to the Next Level
May 10-23
MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
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Social Media Virtual Conference—3 Great Social Media Sessions sign up for free
 
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