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Engaging with Customers 140 Characters at a Time

Scott Monty
Matthew Grant
Thu., Apr. 26, 2012, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 4.5 star(s)

Although Twitter is still criticized by those who don't "get it," most marketers understand that it's an extremely flexible and powerful platform that acts as a cultural and social barometer, with more rich data about the world than any other single platform. Not only that, Twitter can significantly work to your advantage when it comes to understanding customer sentiment, providing customer service, and generating business leads.

Commentary about brands is streaming live on Twitter 24/7/365, and the brands that are most attuned to the conversations are the ones that will be best positioned for success. But, for all of its 140-character simplicity, Twitter can be a very difficult platform to master. It takes time, practice, patience, and gumption. In this PRO seminar, you'll learn how to effectively take advantage of this social platform in a way that will yield positive results for your brand.


Scott Monty is currently on the staff of corporate communications at Ford as the Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications, and more. Prior to joining Ford, Scott served as Consigliere for Crayon (a strategic marketing firm), and with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences and high-tech clients.

Who Should Attend?

Any marketer looking to expand their horizons and learn how to use Twitter to effectively engage with customers, understand their needs, and generate positive business results.

What Will You Learn?

  • How to tailor your voice and language for Twitter
  • How to best use Twitter's search function
  • How to effectively engage with your customers
  • How to spot the brands that "get it"

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