Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, April 28, 2026
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👋 Hello, Marketer!
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Did you get outside last weekend? I saw so many fun critters! Wood ducks, bald eagles, some blue-winged teal ducks, frogs, toads, turtles, deer, an osprey that'd just caught a fish, a very vocal eastern towhee, a gaggle of turkeys tucked up in a tree (did you know they do that?), and a couple of herons. And so much more!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Three Attention-Grabbing Story Structures (That Aren't the Hero's Journey)
Traditional storytelling frameworks fall short in modern B2B marketing. Discover alternative narrative structures that engage diverse audiences, support ongoing brand stories, and drive stronger connections with buyers. Read more.
Read more ➔
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COMMUNITY | TESTIMONIAL
"Fantastic to hear that using AI really means humans—and our messy authenticity—become the true center of interaction if businesses and individuals want to succeed in today's world."
—Trust and Building Trust with Ashley Faus attendee
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RESEARCH
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How Enterprises Are Optimizing for AI-Powered Search
Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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How to Fight Webinar Fatigue
How do you build a webinar program that doesn't burn your audience (and your team) out? Successful teams are rethinking how webinars are framed, promoted, and experienced. Get a practical playbook to drive more pipeline from webinars—without exhausting your list.
Register now ➔
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INFOGRAPHIC
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35 Brands That Saw Web Traffic Jump After Logo Redesigns
Which major brands redesigned their logos and then saw significant increases in website traffic? To find out, researchers examined organic web traffic data from 2012 through 2026.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Maximize Customer Lifetime Value
Increase your CLV with Kenda Macdonald's four components of lifecycle marketing: Attract, Engage, Sell, WOW! Get Kenda's proven framework to WOW your buyers in her Master Class, The Secret to My (Demand Gen) Success. Available now to the PRO community.
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APR
29
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Session 2 of our Foundations for Marketing Success PRO series.
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APR
30
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60 minutes | sponsored by Goldcast
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MAY
7
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45 minutes | sponsored by Notified
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MAY
15
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3 free live sessions | sponsored by Canto
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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