MarketingProfs Today
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Wednesday, April 5, 2023

📋 Table of Contents

1. Four Ways to Go From Hypergrowth to Hyper-Efficient Growth

2. Announcing the B2B Forum Opening Keynote: Nilofer Merchant MarketingProfs B2B Forum

3. CEOs' Must-Haves for Their Marketing Teams

4. How to Automate New-Business and Loyalty Incentives sponsored webinar

5. Defying the Slowdown: The Rapid Rise of Ad Spend on TikTok

6. The Modern Customer Data Platform: Why You Need One and What You Need to Know sponsored guide

7. Build Your Network in Boston MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Four Ways to Go From Hypergrowth to Hyper-Efficient Growth
Four Ways to Go From Hypergrowth to Hyper-Efficient Growth
The best way a company can weather an economic downturn is to focus on profitability instead of growth at all costs. To do that, you may have to narrow your focus and rethink your target audience. »
Become a Programmatic Audio Expert
Digital audio advertising creates a personal, engaging, and immersive experience that holds the listener's full attention for higher brand recall. Learn the ins and outs of programmatic audio strategy with this FREE Audio Channel Certification course. »
Announcing the B2B Forum Opening Keynote: Nilofer Merchant
MarketingProfs B2B Forum
Announcing the B2B Forum Opening Keynote: Nilofer Merchant
Kick off your B2B Forum conference experience with inspiration only an award-winning "Future Thinker" can awaken! She’s worked at Apple, Symantec, Autodesk, and more; brought 100+ products to market; driven over $18 billion in sales; lectured at Stanford and Yale; and published three books. Now, she's ready to show you how "Onlyness"—being uniquely you—is the key to unlocking innovation and creativity for yourself and your business. Get your B2B Forum ticket now—prices increase next week! Register today. »
CEOs' Must-Haves for Their Marketing Teams
CEOs' Must-Haves for Their Marketing Teams
Instead of looking at the marketing department as a standalone function, CEOs need to construct a marketing team that benefits all areas of the organization. Here's how. »
sponsored webinar
How to Automate New-Business and Loyalty Incentives
The ability to evolve with digital trends—while improving efficiency—is vital for marketing teams. Join us for this free webinar and learn how to automate loyalty incentives, keep up with gifting trends, and free up your marketing team's time. »
Defying the Slowdown: The Rapid Rise of Ad Spend on TikTok
Defying the Slowdown: The Rapid Rise of Ad Spend on TikTok
Global ad revenue for TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, according to recent research. Check out the study findings. »
sponsored guide
The Modern Customer Data Platform: Why You Need One and What You Need to Know
Being asked to do more with less? The right customer data platform built on the Cloud can rise to the challenge and become an integral part of your martech stack. Download this guide to make sure yours is ready for what's next. »
Build Your Network in Boston
MarketingProfs B2B Forum
Get out of the office and into the community at B2B Forum in Boston, October 4-6. Two days focused on educational sessions, networking, and group shenanigans—plus a chance to snap photos with your fave marketing superstars! Sorry, can't say who just yet, but don't wait—B2B Forum Early Bird tickets are on sale now. Get yours before these prices go bye, bye birdie!
Build your network in Boston
Profs Picks
You may not think of videogames as a typical B2B marketing channel. But they offer you and your company the opportunity to reach a massive and highly engaged audience with ads that seamlessly blend your brand with the in-game environment. Ready to level-up your skills and take full advantage of in-game advertising? Enroll in the StackAdapt Academy In-Game Certification Course! It's absolutely free, and you'll learn what in-game advertising is, what the benefits are, and how to develop ad specs and a creative strategy. It also includes a look at top in-game KPIs and gives you tips on using videogames effectively in your multichannel strategy. Check out the FREE certification course today.
Afoot in the Neighborhood
MarketingProfs community goings-on
It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
New Book by OSF Digital Founder and CEO Guides Brands Through Digital Transformation PR Newswire
Jifflenow Announces Cvent Partnership and Enhanced Product Integration Silicon UK
AirTree Backs Generative AI Content Creation and Management Platform Narrato Yahoo Finance
Landmark Ventures Launches Better Blocks, a No-Code Web3 Development Platform PR Newswire
Savio Raises $160K to Help SaaS Teams With Customer Feedback EIN News
LevaData Debuts Update of Supply Management Platform PYMNTS
ChargeAfter Expands Lender Network in Canada With Leading B2B BNPL Provider Tabit PR Newswire
Upcoming Events
How to Automate New-Business and Loyalty Incentives: You Now Have Digital Options
45-minute webinar | sponsored by Tango
Shakeup B2B—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers
Main Conference April 13 | Workshops April 11–12
Five Ways to Use Social Media to Build Brand Reputation as an Expert
45-minute webinar | featuring Jon-Stephen Stansel
Conversation, Personalization, and Humanization: How Our Marketing Must Change in 2023
60-minute webinar | sponsored by ON24

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