The Modern Customer Data Platform: Why You Need One Now and What You Need to Know

A lot has changed in the last few years. Is your MarTech stack ready for what's next?

The Customer Data Platform (CDP) is a crucial part of your MarTech stack, yet only 10% of CDP users feel their current platform meets their needs. And just 1% believe their CDP will meet their future needs. (Uh-oh.)

Download The Modern Customer Data Platform: Why You Need One Now and What You Need to Know, from Snowflake and discover how the right CDP can help you optimize spend, boost productivity, and more.

You'll learn:

  • How the Customer Data Platform has evolved with growing data needs
  • The problem with traditional "single source of truth" CDPs
  • How to choose the best CDP strategy for your organization
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  • Release Date: March 13, 2023
  • Sponsor: Snowflake
  • Topic: Marketing Technology
  • Price: $0


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