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In This Issue
+ How-To: Four Foundational Elements of Marketing Analytics Success
+ Survey Says: Email Open and Click-Through Rates: Benchmarks by Vertical
+ PRO NEW Seminar: Marketing Campaigns for the Social and Mobile World
+ Infographic: How the Sales Profession Has Evolved Since the Mad Men Era
+ My View: The Frugal Content Marketer’s Secret Weapon: Fiverr
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How-To Four Foundational Elements of Marketing Analytics Success
By Mark Emond
What does a best-in-class marketing organization look like vis-ŗ-vis analytics? What are the key areas it needs to get right? Here's a look at the four foundational elements that ensure analytics success. Read More
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PRO NEW Seminar: Marketing Campaign Strategies for the Social and Mobile World
This PRO seminar will help you get your mobile-first plan in place by teaching you how consumers are using their mobile devices to connect with businesses, explaining how to work location-based marketing into your marketing mix, and recommending social and mobile tools you should use. Read More
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Advertisement  FREE Whitepaper: The ROI of Tag Management
Tag management enables marketers to deploy and manage their online solutions without IT assistance. Add, edit or remove any digital marketing vendor tag with point and click simplicity. Tag management improves online marketing results. Download Now!
Survey Says
Email Open and Click-Through Rates: Benchmarks by Vertical
By Ayaz Nanji
Education, retail, and computer hardware and electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries. Read More
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A New Don: How the Sales Profession Has Evolved Since the Mad Men Era [Infographic]
By Verůnica Maria Jarski
How has the sales profession changed since the martini-soaked Mad Men era? In this infographic, Lead360 explores how fundamental sales strategies have evolved in the world of sales since the 1960s. Read More
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My View The Frugal Content Marketerís Secret Weapon: Fiverr
By Jason Miller
Marketers on a tight content-creation budget should check out the Fiverr website. It's where people offer an insanely wide variety of services for only five US dollars. Read More
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May 14
FREE Seminar—The New Email Marketer
May 16
PRO Seminar—Marketing Campaign Strategies for the Social and Mobile World
May 21
FREE Seminar—What Marketing Can Learn From Sales: An Intro to Account-Based Marketing
May 23
PRO Seminar—Seven B2B Marketing Confessions That Will Improve Your Marketing Efforts Now
May 28
Special Engagement—How to Publish a Book for Powerful Marketing featuring Guy Kawasaki
Jun 13
MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200
Jun 14
Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
B2B Forum 2013—Boston, MA Save up to $600 through July 16
 
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