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| By Leigh Dow |
| Creating a great call to action that gets results can be tricky, unless you have a few tricks up your sleeve. Here are 12 essential tips for optimizing your calls to action to ensure they compel potential customers to act.
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| Learn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments.
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| Google+ Gaining Ground With Brands and Consumers |
| Brands are getting more active with Google+, and consumers are getting more comfortable with the 10-month-old social networking site. Among the brands listed on the Interbrand Top 100, the number of circles across all Google+ pages is up 138% from three months earlier.
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By Irv Shapiro
Marketing automation provides a wealth of opportunities for businesses, including a way to measure ROI and lead quality, streamline the leads-to-sales process, and enhance user interaction with brands. Here is a detailed infographic that offers a look at marketing automation in 2012.
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