Creativity is a hot topic in American business today. For proof, look no further than Newsweek's cover story The Creativity Crisis or IBM's study of 1,500 chief executives where creativity was identified as the No. 1 leadership competency of the future.

While creativity is a critical skill for navigating the complexities of global competition and economic growth, there is a knowledge gap for how to build creative thinking skills in the workplace. The good news is that creativity can be learned and used to solve your organization's marketing challenges.

In this PRO seminar, you'll learn techniques for generating more quality ideas in a shorter amount of time and how to use creative thinking to tackle your organization's toughest challenges by leveraging the scientifically proven, globally tested, six-step Osborn-Parnes Creative Problem Solving process (CPS).