MarketingProfs Today
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Tuesday, May 16, 2023

📋 Table of Contents

1. How to Survive the Cookieless Future: Refocus on Your Owned Media Strategy

2. How to Optimize Marketing Spend and Boost ROI Using the Data You Already Have sponsored webinar

3. The Digital Marketing Jobs That Will Be Disrupted Most by AI

4. Marketing Questions? Try Ask Jay!

5. How Business Owners Feel About Twitter's New Check Marks

6. Low Ticket Alert! MarketingProfs B2B Forum

7. Higher Search Rankings MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Survive the Cookieless Future: Refocus on Your Owned Media Strategy
article
How to Survive the Cookieless Future: Refocus on Your Owned Media Strategy
Taking control of your owned media will help your organization transition more smoothly into the coming "cookieless" world. Learn what that means, and how to do it. »
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Say Goodbye to Spreadsheets: The Power of Connected Marketing Processes
Unclear and fragmented marketing processes make it difficult for marketers to execute in a turbulent environment. Connected processes are a must. Watch Forrester Senior Analyst Jessica Liu share insights on connected processes and how to make them happen at your company. Check out the video now. »
How to Optimize Marketing Spend and Boost ROI Using the Data You Already Have
sponsored webinar
How to Optimize Marketing Spend and Boost ROI Using the Data You Already Have
Soon, you won't be able to use third-party cookies… so what can you rely on instead? Discover how to harness the power of first-party data to create personalized user experiences that convert more leads, optimize your marketing spend, and drive higher ROI. »
The Digital Marketing Jobs That Will Be Disrupted Most by AI
research
The Digital Marketing Jobs That Will Be Disrupted Most by AI
Digital marketers say the industry roles that will likely be disrupted most by artificial intelligence are content writers, email marketers, and social media managers, according to recent research. Check out the study findings. »
Marketing Questions? Try Ask Jay!
Marketing Questions? Try Ask Jay!
Our mascot JayBird has been turned into an AI-powered marketing wiz. Ask Jay your marketing question and get back a short, medium, or long answer. Try Ask Jay now— it's free! »
How Business Owners Feel About Twitter's New Check Marks
infographic
How Business Owners Feel About Twitter's New Check Marks
Earlier this year, Twitter began to wind down its free verification program. It now requires a paid subscription to receive a verified check mark. How do business owners feel about the change? To find out, B2Breviews surveyed 200 of them. Check out the infographic. »
MarketingProfs B2B Forum
Low Ticket Alert!
If you're planning on attending B2B Forum and want to experience a hands-on workshop, now's the time to buy! Workshops are only available with an All-Access pass, and we have fewer than 100 passes left. So if you need some pen-to-paper work on any of these topics, get your All-Access pass today! (Teams of 3 or more save extra.) Choose from Content Marketing for SEO with Andy Crestodina, Demand Generation with Kenda Macdonald, Modern Email Marketing with Chad White, Go-To-Market Planning with Pam Didner, and Marketing Strategy with Allen Weiss. Pick your workshop experience now. »
Higher Search Rankings
MarketingProfs Master Class for PRO Members
A higher listing on Google search means more buyers coming to your website! Put your site in front of more customers with Andy Crestodina's The Art of Being Found: SEO for (Non-Techie) Marketers. This PRO-exclusive Master Class is available on-demand now.
Get listed higher on Google
Profs Picks
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Remote work, generative AI, layoffs, privacy laws... 2023 has already been a complex year, and in the face of continued economic uncertainty, shifting buyer behaviors, and tech-fueled disruption, the coming year will undoubtedly remain a challenge. So, how can bold marketing operations leaders ensure success through such a volatile period? In a brief video, Katie Linford, a Forrester analyst and guest speaker, shares her insights and five trends impacting the future of marketing operations. Watch to discover which areas Marketing Ops teams will focus on most in the year ahead, how to get greater control of your martech stack, and how to drive tighter internal alignment across teams. Check out the video now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Material and Acquia Strengthen Strategic Alliance to Enhance Digital Transformation Experiences for Enterprise Technology and Marketing Clients Business Wire
ON24 Hosts Annual User Conference to Empower Industry-Leading Enterprises to Drive Digital Engagement and Revenue MarketScreener
Fintech Firm Petal Raises $35M, Spins Off B2B Data Analytics Unit Prism Data Crowdfund Insider
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Upcoming Events
MAY
17
Cascading Your Lead Magnets
Session 3 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald
MAY
18
Optimize Your Marketing Spend With First-Party Data
45-minute webinar | sponsored by Drift
MAY
24
Fulfillment After Conversion
Session 4 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald
JUN
9
Marketing Strategy Friday Forum
3 sessions on content marketing | sponsored by ZoomInfo
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