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In This Issue
+ How-To: Quick, Easy Steps for Engaging Your Customers via Social
+ Quick Take: 10 Ways to Enhance Customer Loyalty for Travel Companies
+ PRO Take 10: Guy Kawasaki on How to Enchant and Engage Customers
+ Mobile Minute Video: Why Develop for iOS First?
+ My View: Three Vital Traits of a Positive Online Community
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How-To From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via Social
By Kerry Reilly
Moving from one-size-fits-all broadcasting to highly targeted communications that are personalized and timely, and in the consumers' preferred channel... that's the proven path to marketing success in today's world. Read More
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Video Mobile Minute [Video]: Why Develop for iOS First?
By Amanda Klohmann
Twitter launched both Vine and its recently released #Music app with no nod toward Android. So why do brands go iOS first, even though Android dominates the smartphone market? Read More
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PRO Take 10: Guy Kawasaki on How to Enchant and Engage Your Customers
In this 10-minute webcast, Guy talks about the importance of fast, flat, and frequent communication and how to add value to your relationships via social media. He even gets into the "architecture" of a winning smile! Read More
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Advertisement  Use code PUMPED and save $200 on our newest MarketingProfs University course: Marketing Writing Bootcamp. Your marketing writing will never be the same again!
Quick Take
10 Critical Actions for Enhancing Customer Loyalty: The Case of Travel Companies
By Ted Wham
The time has come for air travel and hospitality brands to address an existential threat to the travel industry: Customer loyalty has all but vanished. Read More
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My View Three Vital Traits of a Positive Online Community
By Nicole Rodriguez
As a MarketingProfs manager, I work hard to make our PRO members feel part of an online community. Here are three ways that you, too, can give your customers a sense of community. Read More
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May 14
FREE Seminar—The New Email Marketer
May 16
PRO Seminar—Marketing Campaign Strategies for the Social and Mobile World
May 21
FREE Seminar—What Marketing Can Learn From Sales: An Intro to Account-Based Marketing
May 23
PRO Seminar—Seven B2B Marketing Confessions That Will Improve Your Marketing Efforts Now
May 28
Special Engagement—How to Publish a Book for Powerful Marketing featuring Guy Kawasaki
Jun 13
PRO Seminar—Building the Living, Breathing Brand
Jun 13
MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200
Jun 14
Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
B2B Forum 2013—Boston, MA Save up to $600 through July 16
 
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