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In This Issue
+ How-To: Use Content to Build Customer Loyalty and Retention 
+ PRO Take 10: Everything You Learned About Motivation Is Wrong 
+ Survey Says: Companies Unaware of Slow Sales Response Times to Leads
+ My View: Saving Event Marketing with Data-Driven ROI Analysis 
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How-To How to Use Content to Build Customer Loyalty and Retention
By Craig Fitzgerald, C.C. Chapman
Many marketing professionals are having serious challenges in executing a content marketing program at a very basic level. How can you address those challenges and implement a successful content marketing program? By following these four steps. Read More
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PRO Take 10 Author Series: Dan Pink on How Everything You Learned About Motivation Is Wrong
In just 10 minutes, Dan Pink debunks the many myths surrounding motivation and offers tips and tricks for cultivating a true culture of motivation in the workplace. You'll learn how, as a member of a team, to create a more motivating environment—and much more. Read More
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Advertisement  Writing is the most essential skill a marketer can master. Keep your writing muscles in tip-top shape with Marketing Writing Bootcamp. Nearly 17 hours of instruction on all forms of marketing writing. Save $200 with code PUMPED.
Survey Says
Companies Unaware of Slow Sales Response Times to Online Leads
By Ayaz Nanji
Companies have very optimistic views as to how fast they deal with Web leads—with nearly 25% saying that they respond by phone to online leads within five minutes. However, in reality only 5% actually do respond that quickly, according to a recent study. Read More
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My View Saving Event Marketing with Data-Driven ROI Analysis
By Lawrence Cobern
Despite marketing tools become more data-driven, event marketing is still in the dark ages regarding analysis. Why it that? Read More
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