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In This Issue
+How-To: Ensure That Strategy, not Tactics, Drives Your Social Media
+#SocialSkim: Sephora on Pinterest, Social CTAs, Storytelling Tips, and More
+PRO Online Toolkit: Blog Like a Pro 
+Survey Says: How Senior Marketers Are Using Twitter
+My View: Three Ways a Company Uses Data to Act Like a Personal Shopper
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How-To Ensure That Strategy, not Tactics, Drives Your Social Media
By Rachel DiCaro Metscher
Before you can use a new channel, you must create a strategy around it. But many marketers struggle to create strategies. So, how can you begin to chart a successful social media route? Map out these five areas. Read More
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PRO Online Toolkit: Blog Like a Pro
This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More
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Survey Says
How Senior Marketers Are Using Twitter
By Ayaz Nanji
Links to mainstream media sites are the most commonly shared type of content by senior marketers on Twitter, according to a recent study by Leadtail. Read More
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Quick Take
#SocialSkim: Sephora Scores Pinners, Social CTAs, Nutella Day, Storytelling Like Pixar, and More
By Angela Natividad
See how Sephora scores Pinners, what social CTA works best, how Jell-O hijacked #FML, what’s new on Instagram, and the latest Gmail update. You’ll also learn how to conduct a winning webcast and tell a story like Pixar does. Read More
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My View Three Ways a Company Can Use Data to Act Like a Personal Shopper
By Mark Simpson
Most online retailers know so much about their customers that they could effectively act as a personal shopper to every single customer they have. Here are some examples of how they've done that (and how you can do it, too). Read More
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