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| By Rachel DiCaro Metscher |
| Before you can use a new channel, you must create a strategy around it. But many marketers struggle to create strategies. So, how can you begin to chart a successful social media route? Map out these five areas.
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| This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another.
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| By Mark Simpson |
| Most online retailers know so much about their customers that they could effectively act as a personal shopper to every single customer they have. Here are some examples of how they've done that (and how you can do it, too).
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MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200 |
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Oct 9-11
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B2B Forum 2013—Boston, MA Save
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