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In This Issue
+ How-To: How I Got an Engineer to Write a Whitepaper
+ PRO: On-Demand Seminar—The NOW Revolution
+ Survey Says: Online Video Ad Effectiveness Rivals TV's
+ Quick Take: Four Questions to Ask Yourself About Trigger Email
+ My View: Customer Service—Is There Anybody Out There?
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How-To 'Don't Tase Me, Bro!' Or, How I Got an Engineer to Write a Whitepaper
By Ari McKee-Sexton
For some of us writerly types, content comes easy. But extracting copy from others is like pulling bad teeth. It needn't be. Use these strategies to unleash the inner writer in even your most reluctant team members. Read More
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PRO On-Demand Seminar: The NOW Revolution--Make Your Business Faster, Smarter, and More Social
In this popular seminar, Amber Naslund and Jay Baer share the key changes your company needs to make in order to succeed—and thrive—in a world where five minutes feels like an eternity. Read More
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Advertisement  Save 30% on MarketingProfs PRO membership when you upgrade in May!
Answer the call of your career and become a smarter marketer. Go PRO this month and get instant access to hundreds of PRO seminars, Take 10 tactical webcasts, How-To Guides, Case Study Collections, and more. Use code MAY30MPT to save 30% and become a new PRO member today. Good through May 31.
Survey Says
Online Video Ad Effectiveness Rivals TV's, Budgets Shifting
Ad agency executives say online video is an increasingly powerful tool to reach audiences. Largely because of video's targeting capabilities, fully six in ten say online video ads are more effective than (30%) or as effective as (31%) ads delivered via television. Read More
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Quick Take
Four Questions to Ask Yourself About Trigger Email
Think before you launch. Trigger email holds great potential, but successful implementation takes thought and testing. Ask yourself these four questions before hitting "send." Read More
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My View Customer Service: Is There Anybody Out There?
By Jason Miller
The voice of the consumer has never been more powerful. In today's competitive landscape, a company's reputation for satisfying clients has never been more vulnerable. But social media platforms can level the playing field. Read More
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@brencournoyer How do you define "good content" for the Web? I give it a shot here: https:////bit.ly/in7gQE #contentmarketing
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Forum Today's Question
By john 5/3/2011 at 10:51 AM
We need a tagline for our modeling training studio. We train aspiring models, actors, singers, and dancers. Any suggestions? Go To Question
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May 6
#ProfsChat—Humanizing Your Brand Twitter chat with @timwasher, noon-1pm ET
May 10
FREE Seminar—Creating a Video Marketing Strategy sponsored by Brightcove
May 12
PRO Seminar—5 Email Marketing Trends You Can’t Ignore with Loren McDonald
May 12-27
MarketingProfs University LIVE—Email Marketing Essentials save $200 with code MESSAGE
May 13
#ProfsChat—B2B Social Media Marketing Twitter chat with @davidbthomas, noon-1pm ET
May 13
Digital Marketing World—Search Marketing free online conference
May 19
PRO Seminar—Increasing Sales with Competitive Intelligence with Sean Campbell, Scott Swigart
Jun 13-15
B2B Marketing Forum 2011—Boston, MA chart a course to more revenue
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MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
 
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