|
|
 |
|
|
| advertisement |
|
|
|
|
| By Kane Russell |
| Like any marketing campaign, a mobile marketing campaign can be well thought out, meticulously planned, and perfectly functional... but still produce limited user engagement.
Why? A subpar call to action.
Read More
|
|
|
|
|
|
| By Matthew Grant |
| We took Marketing Smarts on the road and recorded the podcast live in Los Angeles, where I interviewed Eric Granof, CMO at the largest underwriter of surety bail in the US, and Brad Abare, communications director of a Los Angeles-based church.
Read More
|
|
|
|
|
|
| This report features case studies that illustrate how 10 companies are successfully integrating social media into their marketing mix. Examples include 3M's Post-it campaign and Activision's creation of an online hub for Guitar Hero fans.
Read More |
|
|
|
| advertisement |
|
|
|
|
|
|
How Well Do You Know Your Customers?
|
| You do what any good marketer would do. You use research to create targeted campaigns with relevant messages and excellent value. Yet, your customers don't respond. So where did you go wrong with your customers?
Read More
|
|
|
|
| advertisement |  |
|
|
|
|
By Ann Ehnert
Pay-per-click campaigns in Google provide great opportunities for businesses to appear in search results for targeted keywords and to direct visitors to landing pages. But the optimization fun doesn't (and shouldn't) stop there.
Read More
|
|
|
|
|
|
|
|
|
|
|
|
|
