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In This Issue
+ How-To: Integrate Social to Inform Product Development and Strategy
+ PRO Seminar: The 10 Most Common SEO Mistakes Marketers Make
+ Survey Says: Marketers Boosting Automated Campaigns in 2012
+ Quick Take: Basic Tips for Optimizing Your YouTube Videos
+ My View: Calls to Action That Inspire Action—Three Examples
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Advertisement  Social Media Guide for B2B Marketing
Looking to add social to your marketing mix? This white paper will provide valuable information on social topics including establishing a social media policy, using social media to drive leads, and determining the effectiveness of your social marketing efforts.
How-To Integrate Social to Inform Product Development and Strategy
By Geoff Livingston, Gini Dietrich
Are you using social media to fuel product strategy and development? Learn why social can be an effective research tool, and how three forms of social listening can help inform product marketing. Read More
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PRO PRO Seminar: The 10 Most Common SEO Mistakes Marketers Make
Join us in this fast-paced, no-holds-barred PRO seminar, and learn about the common SEO mistakes that could be tripping you up and keeping your rankings lower than they could be. We'll debunk SEO myths and arm you with the knowledge you need to boost your organic rankings! Read More
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Advertisement  Today's B2B marketing is brave, bold, and boundless. Join us in Boston for B2B Forum 2012 and learn how to make B2B anything but boring. Lead gen, social, content, mobile, and more, we've got all the awesome advice you need. Oct. 4–5 (workshops Oct. 3). Register now to save $300 (or more).
Survey Says
Marketers Boosting Automated Campaigns in 2012
Marketing automation is on the rise: 59% of senior marketers say they expect the number of automated campaigns to increase over the next 12 months, and 83% expect the use of marketing automation to improve the efficiency of their marketing processes. Read More
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Quick Take
Basic Tips for Optimizing Your YouTube Videos
Businesses use YouTube to host video in the hope they'll turn up in search results, expand their audience, and generate leads. But simply uploading a video won't do the trick. To get noticed by Google, Yahoo, and Bing, you'll need to search-optimize each video. Read More
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My View Calls to Action That Inspire Action: Three Examples From Emails
By Jason Lorentz
What makes people click the call to action button in an email? Maybe it's the time of day, their mood, or the weather. Whatever the reason, readers need to know where to click—and what they'll get. Here are three great examples. Read More
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ReTweet This
@TheRealSJR What's the real ROI of content marketing? https:////vsb.li/3MZWvG
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Forum Today's Question
By melnoreen 6/8/2012 at 9:52 AM
Can you recommend a product that provides great starter templates for marketing plans? Go To Question
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Jun 7-14
MarketingProfs University LIVE—Digital Advertising Academy
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FREE Seminar—Unleashing Your Inner Analyst
Jun 13
Smart Marketers Tour—Minneapolis join us in person for free!
Jun 14
PRO Seminar—10 Most Common SEO Mistakes Marketers Make
Jun 19
FREE Seminar—Integrating Social Media into Your Marketing Mix
Jun 21
PRO Seminar—Sales Messaging That Closes the Deal
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MarketingProfs University LIVE—B2B Lead Roundup save $200 with promo code ROUNDUP
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Virtual Conference—Content Marketing sign up for free!
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B2B Forum 2012—Boston save $300 or more with the Early Bird rate
 
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