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Basic Tips for Optimizing Your YouTube Videos

June 8, 2012  

Businesses use YouTube to host video in the hope they'll turn up in search results, expand their audience, and generate leads, says Mike Hanbery at Webolutions.

"Simply uploading a video, however, won't achieve any marketing goals," he warns. To get the marketing results you want, you'll need to search-optimize each and every video.

Hanbery offers this quick primer on how to get your opus noticed by Google, Yahoo, and Bing:

Start with a strong script. First and foremost, you need to create a video that people want to watch and share. So any optimization effort begins with a concise, informative video—not five minutes of improvised rambling in the general direction of your point.

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