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Wednesday, June 12, 2019

10 Effective Tactics for Promoting Your Content
Three Types of Events That Will Fuel Sales for Your Brand
ABM: How to Select the Right Accounts for Your Organization
Voice Search Stats Compilation: 2019 [Infographic]
 
10 Effective Tactics for Promoting Your Content
Even when you create a great piece of content, it might never be seen if it's not promoted and shared. Promotion is critical to the success of your content strategy, in general. To ensure your content gets seen and generates leads, use these 10 unpaid, organic content-promotion tactics.
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Three Types of Events That Will Fuel Sales for Your Brand
In a digitally driven world, the human element can get lost. Nothing can replace face-to-face rapport, which is why events can do wonders for your sales—certain types of events more than others, depending on your brand and positioning. These three types of events can boost your sales.
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B2B Marketing Is Changing. Are Your Teams Keeping Up?
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What is the common thread driving programmatic, ABM, and all other digital marketing trends? The answer is data. Empower yourself with the knowledge you need to evolve your data-driven marketing strategy. Download the 2019 Marketing & Advertising Outlook report.
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ABM: How to Select the Right Accounts for Your Organization
Learn how to collaborate with your sales team using the three pillars of ABM to select accounts with the highest likelihood of making a near-term purchase. Find out more.
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Voice Search Stats Compilation: 2019 [Infographic]
Voice search is changing how consumers search for information online. Which is why marketers need to keep pace with the state of voice search. Check out this comprehensive compilation of voice search statistics.
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Profs Picks
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These days, your B2B customers dictate when, where, and how they want to interact with you. Which is why you need to know how to align your messaging with the needs of your customers. But that's not so easy. First, you need to understand your audience intimately; then you need to connect with them on an individual level. To do both, you need an effective customer segmentation strategy. Messages to segmented audience resonate more, and they produce better results: expanded reach, increased sales, improved loyalty, and strengthened retention. Learn more—and get a segmentation workbook.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will be workshops. And creative networking. And the keynotes! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers in Washington DC.
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