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In This Issue
+ How-To: Marketing Automation: The Need for a Behavior-Based Program
+ Mobile Minute Video: Mobile Payments... Which Brand Beats Banks?
+ PRO Take 10: IBM's Carter: Being Bold With Your Social Business Agenda
+ Survey Says: How iPhone and Android Ownership Varies by Demographic
+ My View: Will Your Customers Remember You?
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Discover best practices to take your webinars to the next level»
Explore our blog, whitepapers, case studies, live and on-demand webinars, and more.
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How-To Marketing Automation: The Need for a Behavior-Based Program
By Ellen Valentine
Buyers now have much control over the buying cycle, and marketers must adapt if they are to influence the sales process. How? Here are a few steps in the journey toward a buyer-centric marketing automation strategy. Read More
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Video Mobile Minute [Video]: Mobile Payments... Which Brand Beats Banks?
By Diego Larrea-Puemape
Who's No. 1 in mobile payments? The answer's not a bank, it's a retail chain—and the name may surprise you. Read More
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PRO Take 10: IBM's Sandy Carter on How to Be Bold With Your Social Business Agenda
In just 10 minutes, Sandy describes exactly what it takes to create a social business agenda. If your business is already using social media, she provides guidance on how to gauge the influence of your engagement in the social world. Read More
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Advertisement  Your sales team wants better webinar leads. Give them what they want.
Discover best practices to take your webinars to the next level»
Explore our blog, whitepapers, case studies, live and on-demand webinars, and more.
Brought to you by Adobe Connect: The all-in-one solution for marketing webinars.
Survey Says
How iPhone and Android Ownership Varies by Demographic
By Ayaz Nanji
Cellphone owners across a broad range of educational and income levels have similar levels of Android adoption, but those from the upper end of the income and education spectrum are much more likely to own an iPhone, according to a recent Pew report. Read More
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My View Will Your Customers Remember You?
By Jeanne Bliss
When your customers look back at when they used or purchased your products, will you be remembered? Take time to consider how memorable your customers' interactions with you really are. Read More
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