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Tuesday, June 18, 2019

Four Realistic Email Marketing Goals for Your Business, With Examples
The Art of the Re-Engagement Email: How to Win Back Customers sponsored
How to Win Marketing Budget and Influence People
Why People Follow (And Unfollow) Brands on Social Media [Study]
Instagram Stats Every Marketer Needs to Know in 2019 [Infographic]
 
Four Realistic Email Marketing Goals for Your Business, With Examples
What can you really achieve with a solid email marketing strategy? What is a realistic email goal for your business? This article walks you through four real-world examples of businesses that set goals and used email to achieve them. See what email can do for your marketing.
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The Art of the Re-Engagement Email: How to Win Back Your Customers for Good
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You haven't heard from them in a while, and they don't respond to your messages like they used to... Is this a break-up? Sometimes, you just have to remind your subscribers of the good thing you had going. That's why the re-engagement email is so important.
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Drowning in B2B Data? How to Derive Insights to Drive Growth
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With endless amounts of data flowing in from multiple sources, interpreting that data to drive meaningful and actionable insights becomes critical for marketers. Uncover the tactics your B2B peers are using to drive growth using data insights.
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Why People Follow (And Unfollow) Brands on Social Media [Study]
Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research. Find out more, including why they unfollow brands.
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Instagram Stats Every Marketer Needs to Know in 2019 [Infographic]
Instagram has over 1 billion active monthly users, 500 million of whom are active daily on the image-based social platform. Users' engagement with brands on Instagram is at least 10 times higher than on any other social platform. Worth paying attention to, right?!
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Profs Picks
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Data strategy is now top of mind for B2B Marketers—as it should be. Why? Increased use of prospect and customer data and analytics is changing how we approach advertising and marketing. Yet, common obstacles make it difficult to turn data into actionable insights to transform your marketing. Challenges and opportunities abound—from crafting effective data strategy to breaking down silos to getting smarter about ABM and programmatic advertising and more... Learn more here, and get the 2019 digital marketing trends report from Dun & Bradstreet and Adweek.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will be workshops. And creative networking. And the keynotes! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers in Washington DC.
Upcoming Events
JUN
18
[Webinar] Secrets for Driving Webinar Registration and Attendance
sponsored by ON24 | 60 minutes
JUN
20
[Webinar] Using Automation for Spectacular B2B Campaigns
sponsored by GetResponse | 60 minutes
JUN
27
[Webinar] Using Data & Analytics to Drive ABM Success
sponsored by Dun & Bradstreet | 45 minutes
JUL
12
[Online Forum] Marketing Strategy
sponsored by Marketo | 3 live sessions
AUG
9
[Online Forum] Account-Based Marketing
sponsored by Uberflip | 3 live sessions
OCT
16-18
[In-Person Event] MarketingProfs B2B Forum
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—Vahe Habeshian, Director of Publications
MarketingProfs

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