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Instagram has over 1 billion active monthly users, 500 million of whom are active daily on the image-based social platform.

Users' engagement with brands on Instagram is at least 10 times higher than on any other social platform.

Worth your time as a marketer to pay attention to, right?

There are 28 more eye-catching Instagram statistics—from demographics to usage to business/brand-related stats—in this infographic by Instagram growth management agency FameMass.

Check out the infographic for 30 informative and useful statistics about Instagram:


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image of Vahe Habeshian

Vahe Habeshian is the director of publications at MarketingProfs and a longtime editor. Reach him via

LinkedIn: Vahe Habeshian

Twitter: @habesh