MarketingProfs Today
Together with the programmatic advertising experts at

Tuesday, June 6, 2023

📋 Table of Contents

1. The Press Release Isn't Dead: Practical Tips to Make Your Press Release a Success

2. Distributed Marketing: How to Avoid Chaotic Processes sponsored webinar

3. Five Sales Strategies B2B Firms Are Using to Boost Market Share

4. Select, Set Up, and Deploy an Optimal Marketing Strategy MarketingProfs Friday Forum

5. Five LinkedIn InMail Best-Practices

6. Summer Is on Its Way MarketingProfs B2B Forum

7. Progressively Profile Your Prospects MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Press Release Isn't Dead: Practical Tips to Make Your Press Release a Success
The Press Release Isn't Dead: Practical Tips to Make Your Press Release a Success
Press releases are widely maligned. But if you use them strategically, they can be effective marketing and communications tools. Here's how to make yours a success. »
Report: Discover the Power of Multichannel Advertising
StackAdapt surveyed 200 agency and brand decision-makers to gain insight into the most effective multichannel marketing strategies. Check out the report to learn the benefits of a multichannel approach, along with tips and insights for top channels. Download the report now! »
sponsored webinar
Distributed Marketing: How to Avoid Chaotic Processes
How can you make the best of a distributed team? Multiple locations and channels can result in disparate data sources, branding inconsistency, disjointed workflows, and lousy ROI. But that doesn't have to be the case. Learn how to make distributed marketing work. »
Five Sales Strategies B2B Firms Are Using to Boost Market Share
Five Sales Strategies B2B Firms Are Using to Boost Market Share
Many B2B firms that have achieved significant year-over-year increases in market share have been deploying five omnichannel strategies in concert, according to recent research. Check out the study findings. »
MarketingProfs Friday Forum
Select, Set Up, and Deploy an Optimal Marketing Strategy
Marketing strategy decisions can be a balancing act. So many new technologies and tactics make them overwhelming. Join three experts for a forum on marketing strategy that will cover counterintuitive marketing, ABM and display ads, and how to prepare for the next few years. Walk away with strategic wisdom! »
Five LinkedIn InMail Best-Practices
Five LinkedIn InMail Best-Practices
This infographic explores how to craft a successful InMail strategy so your business's messages stand out, resonate with recipients, and spark responses. Check out the infographic. »
MarketingProfs B2B Forum
Summer Is on Its Way
Temperatures are heating up outside... and prices to attend our B2B Forum conference are soon going to increase right along with them! Don't miss out on the ultimate destination for marketers to learn how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Tactical sessions. Inspirational keynotes. Fun, games, and shenanigans. Immeasurable connections. Join us in Boston for the event of the year. But hurry! Prices increase this month! Get your ticket now. »
Progressively Profile Your Prospects
MarketingProfs Working Webinar for PRO Members
Never guess if that's a good prospect. Keep your lead scores current with progressive profiling! Kenda Macdonald walks you through her progressive profile algorithm—and helps you create your own—in Session 2 of Score, Plan, Convert: Demand Generation. No more questionable Marketing-qualified leads for you. This PRO Working Webinar is now available on-demand!
Score your MQLs
Profs Picks
The marketing world is moving at such a lightning-fast pace that marketers' time is always well-spent learning new skills. Even better if they can get those skills for free. Well, you're in luck: StackAdapt is offering a free Digital Out-of-Home Channel (DOOH) Certification course! Take your programmatic knowledge to the next level with a program that goes from a basic introduction to tangible strategies on how to apply DOOH in the programmatic ecosystem. You'll elevate your skills and make DOOH advertising your specialty! Check out the course now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Eight mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
Turn Live Video Into a Content-Repurposing Machine | Marketing Smarts Live Show »
Six Ways to Unlock Web3 for B2B Marketers »
Why Marketing Needs to Cultivate Conversation and Community: Revisiting 'The Cluetrain Manifesto' »
Spotify Marketing: A Beginner's Guide [Infographic] »
What Makes Customer Service Experiences Great or Terrible? »
Communities Are the Future of Marketing | Marketing Smarts Live Show »
News You Can Use
Updates from around the industry
Lucidworks and Google Cloud Provide a Complete Solution for Commerce, Customer Service, and the Workplace GlobeNewswire
Global SaaS Platform Zendesk Lays Off 8% of Workforce The Economic Times
Folloze and Outreach Create an Interface to Support B2B Communications MediaPost
JGC Unveils Business Connector Program to Generate Leads and Fill Calendars With Key Prospect Meetings WhatTheyThink
B2B Fintech Platform BharatNXT Raises $1.2M Seed Fund Entrepreneur
Jugo Welcomes Dan Wood as Chief Marketing Officer MarTech Series
Upcoming Events
Distributed Marketing: How to Avoid Brand Chaos, Fragmented Data, Workflow Waste, Insufficient Scale, and Lousy ROI
60-minute webinar | sponsored by Acquia + Material
Marketing Strategy Friday Forum
3 sessions on content marketing | sponsored by ZoomInfo
Expert Email Marketing Tips That Are Working NOW!
45-minute webinar | sponsored by Airmeet
AI for Content Creators
Session 1 of our all-new, 8-week online event for content creators, writers, and other future-focused marketers
6 Proven Ways to Increase Marketing's Impact on Sales Results
60-minute webinar | sponsored by ON24
Customer Experience Friday Forum
3 sessions on customer experience | sponsored by Salesforce

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.