Marketing teams in multiple locations across the country or across global markets? Multiple brands and marketing channels? Multiple partners and networks in multiple geographies?
Then you know just how darned difficult it is to ensure branding and customer experience consistency, operational and workflow efficiency, legal and regulatory oversight, and a reliable central source of data and analytics.
Teams get misaligned, messaging loses focus and impact, data doesn't inform planning, campaigns flounder. You can't scale. You bleed leads. Your ROI tanks.
How can you tame all that chaos?
Often the best way to learn is by example, and in this webinar you'll discover how Combe, a US-based personal-care company operating three distinct brands in 64 countries, was able to confront—and overcome—those challenges.
You'll discover how Acquia and its strategic partner Material helped Combe scale and automate its distributed marketing, ensuring both customer experience consistency and personalized customer journeys, improving operations and workflow, and significantly boosting lead gen and marketing ROI.
You'll learn how to:
- Solve for the lack of a unified customer view and for operational sprawl
- Craft personalized customer journeys within an effective ABM framework
- Implement streamlined operations for greater ROI and workflow efficiency
- Date: June 8, 2023 — 2:00 PM ET
- Length: 60 minutes
- Presenter: Jaedyn Guthrie, Jamie Perry, Nidhi Bhardwaj
- Sponsor: Acquia + Material
- Topic: Customer Experience, Marketing Strategy, Martech
- Price: $0
THIS SPONSORED WEBINAR FEATURES:
Jaedyn Guthrie is a marketing automation, personalization, and composable commerce solutions subject-matter expert. Passionate about transforming customer experiences, she leads the development of go-to-market strategies at Acquia that empower sales, engineering, and marketing teams.
Jamie Perry is SVP of growth at Material. A high-achieving, results-oriented executive with demonstrated experience in developing, planning, and executing unconventional strategic growth-oriented solutions, he led e-commerce marketing at PepsiCo. He then joined JetBlue, where he oversaw all marketing activity, the customer experience, the loyalty program, and marketing analytics and insights.
Nidhi Bhardwaj is a subject-matter expert and product manager at Material. An experienced marketer with a focus on strategizing, executing, and delivering customer experience-based solutions and customer-centric brands, she's passionate about simple communications with measurable impact. Nidhi's nearly 13 years of experience is founded in brand and portfolio management, including at Pfizer, Cipla, and GSK.