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In This Issue
+ How-To: Five Ways Improv Comedy Made Me a Better Marketer
+ Podcast: Born to Blog: Author Mark Schaefer Talks to Marketing Smarts
+ PRO How-To Guide: Facebook Marketing: 10 Keys to Lasting Success
+ Quick Take: Five Online Marketing Metrics You Should Monitor Every Day
+ Survey Says: How Facebook, Twitter, and Pinterest Sharing Affects Sales
+ My View: 10 Marketing Buzzwords to Stop Using Right Now
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How-To Five Ways Improv Comedy Made Me a Better Marketer
By Bill Connolly
By day, I am a marketing manager. By night, I am a comedian. The basic principles of improvisational comedy have proved useful not only in marketing but also in other areas of my professional life. Read More
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Podcast Born to Blog: Author Mark Schaefer Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Mark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of Twitter. Here, Mark discusses his recent book, Born to Blog. His marketing blog, {grow}, has won numerous awards. Read More
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PRO [How-To Guide] Facebook Marketing: 10 Keys to Lasting Success
This 48-page guide explains how to maintain your footing and stay relevant on Facebook through whatever Zuck is cooking up. It covers 10 keys for lasting success, with special tips and examples for making the best use of those keys in the current Facebook environment. Read More
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Survey Says
How Facebook, Twitter, and Pinterest Sharing Affects Sales
By Ayaz Nanji
Pinterest is the social network most likely to drive spontaneous purchasing, whereas Twitter and Facebook users are more likely to make social media-related purchases of products they were already considering, according to a recent report. Read More
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Quick Take
Five Online Marketing Metrics You Should Monitor Every Day
By Siddharth Deswal
Many online marketers get too wrapped up in measuring data that, though useful, is not the most important for understanding how your website is performing as a marketing channel. Here are five online marketing metrics you should be looking at every day. Read More
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My View 10 Marketing Buzzwords to Stop Using Right Now
By Verónica Maria Jarski
After we published the first buzzwords slide show, we received more illustration-worthy comments from readers. Who could resist doodling a sequel to the anti-buzzwords slide show? Not me! Read More
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