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In This Issue
+ How-To: Effectively Capture Mobile Marketing Conversions
+ PRO Take 10: Take Advantage of Photo Strips on Facebook
+ Survey Says: Email Open Rates Highest in the Morning
+ Quick Take: A Checklist to Keep Your Subscribers Engaged
+ My View: Five Must-Read Marketing Blogs (Besides the Daily Fix)
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How-To Opportunity Calls: How to Effectively Capture Mobile Marketing Conversions
By Kathleen Colan
Smartphone use is exploding, providing new opportunities to connect and engage with target audiences. Learn how to optimize your mobile marketing campaigns, and effectively track and record mobile conversions. Read More
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PRO PRO Favorite Take 10: Six Ways to Take Advantage of the Photo Strip on Your Facebook Page
In just 10 minutes, learn how to boost product awareness and drive fan engagement by using the photo strip on your Facebook page. Plus, you'll see real-life examples of how other businesses are successfully using the feature. Read More
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Advertisement  Fifty-nine percent of back to school apparel emails are sent in August...
But, many students wait for school to start in September before actually buying. Are you sending your back-to-school emails at the wrong time?
Learn the A,B,Cís of back-to-school email marketing trends today!
Survey Says
Email Metrics: Open, Click Rates Highest in the Morning
Email open rates continued to languish in 2010, whereas click rates improved, according to a report, which also found that most people open email between seven and ten in the morning. Read More
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Quick Take
How to Keep Your Subscribers Engaged: A Checklist
To have an effective email campaign, you need engaged subscribers. More than half of recipients ignore communications, but that's a problem you can avoid. Follow this handy checklist to keep the magic alive with your subscribers. Read More
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My View Five Must-Read Marketing Blogs (Besides the Daily Fix)
By Christian Gulliksen
We read lots of marketing blogs. Some are good; some are less good. But a few stand out for consistently outstanding content. We're not sure how they do it, but as long as they do, we'll keep these bloggers on our must-read list. Read More
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ReTweet This
@samfiorella Good article: Why Companies Must Create Online Communities https:////bit.ly/nTxmG5 #BizForum #SMchat
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Forum Today's Question
By CHEAGLE 7/19/2011 at 2:02 PM
I work in title insurance, and my company is sponsoring a hole in a golf tournament for realtors. What can we do to stand out? Go To Question
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July 14-29
MarketingProfs University LIVE—Websites That Work
July 21
PRO Seminar—Eight Critical SEO Metrics with Stephan Spencer
July 26
FREE Seminar—Growing Your Global Fan Base on Facebook sponsored by Vitrue
July 28
PRO Seminar—Strengthen Customer Experience on Social Media Platforms with Linda Ireland
Aug 12
Digital Marketing World—Content free online conference
Feb 16-17
SocialTech 2012—Drive leads and sales Get notified when registration opens