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In This Issue
+ How-To: When Being Banned Is a Big Win: Four Lessons From Beats by Dre
+ Survey Says: How Much Do Chief Marketers Get Paid? [Infographic]
+ PRO Seminar: Using Buyer Personas to Make an Impact on Marketing ROI
+ Quick Take: Car Tech: Time for Automakers to Get in the Fast Lane
+ My View: Serving Everyone Means Serving No One: Customer-Centricity Truths
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How-To When Being Banned Becomes a Big Win: Four Lessons From Beats by Dre
By Gabie Boko
Turning a negative into a brand goldmine is something every company would want. The 2014 World Cup ban on Beats by Dre headphones—and the brand's victory despite the ban—holds some important lessons. Read More
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PRO PRO Seminar: Using Buyer Personas to Make an Impact on Your Marketing ROI
Too many buyer personas and not enough actionable insight? Here's a practical plan to ensure that your personas have a direct, measurable impact on your marketing ROI. Read More
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Advertisement  Best Practices for Virtual Events. Learn from pros what to do before, during and after your event. Download the free guide.
Survey Says
How Much Do Chief Marketers Get Paid? [Infographic]
By Ayaz Nanji
Most chief marketers earn between $100,000 and $350,000 per year, according to a recent report from The CMO Council. Read More
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Quick Take
Car Tech: Time for Automakers to Get in the Fast Lane
By John Fremont
The phrase "latest innovation" is almost a misnomer in the automotive space. By the time a new feature is announced, it's already years behind what tech giants like Apple and Google are doing. Read More
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My View Serving Everyone Means Serving No One—and Other Truths About Customer-Centricity
By Lisa Leslie Henderson, Larry Weber
Meeting every need of every customer sounds customer-centric, but it ends up being just the opposite. Here's a look at what being customer-centric really means. Read More
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Jul 24
 PRO Seminar—Social Selling: How to Market and Sell to the Modern Buyer
Jul 29
 FREE Seminar—How to Use Referral Marketing to Maximize Customer Acquisition
Jul 29
 FREE Seminar—Epic Webinars: Preparing and Presenting Compelling Webinars, Part 2
Aug 5
 FREE Seminar—The New Reality of Marketing and Selling to the B2B Buyer
Aug 7
 PRO Seminar—How Social, Content, and PR Combine for Marketing Success
Aug 8
 Virtual Conference—Email Marketing: Ensure Your Emails Are a Resounding Success FREE!
Aug 14
 MarketingProfs University—Search Marketing School
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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