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In This Issue
+ How-To: Nine Ways to Use Virtual Events to Train, Communicate, and Sell
+ PRO Take 10: Three Tips for Creating a Great Mobile Website
+ Survey Says: CMOs Tapping Into Social Data for Consumer Insights
+ Quick Take: Pinterest Lessons for Better Web Design
+ My View: Three Reasons Fancy Fits Millennials Better Than Pinterest Does
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Advertisement  Free Webinar: Get Smarter With Brand Awareness/Sentiment Tests. Rich Pearson, CMO of Elance, will share how he “got smarter” with the consumer insights he gained from his online Brand Awareness test. Attendees will get access to a free online target audience to gain instant consumer insights.
How-To Nine Ways You Can Use Virtual Events to Train, Communicate, and Sell
By Tricia Heinrich
Webinars are great lead-generation tools. But virtual events can also help you build communities, communicate with customers, train sales teams and partners, measure campaign success, and launch products. Read More
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PRO Take 10: Three Tips for Creating a Great Mobile Website
More and more people are using their smartphones or tablets to access information quickly and make purchases. If you don't have a proper mobile site, you're missing the virtual boat. In just 10 minutes, you'll learn three simple tips to help you create an effective mobile website. Read More
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Advertisement  Need to beef up your Pay-Per-Click game? Learn to make every dollar and every keyword count at MarketingProfs University Search Marketing School: PPC. Broadcasting live August 9-27, these 9 classes are online and available whenever you are. Save $200 when you use code SEARCHPPC.
Survey Says
CMOs Tapping Into Social Data for Consumer Insights
The overwhelming majority of CMOs say data related to customer use of social media has affected at least some of their business decisions, and 21% of CMOs say such data affects at least 1 in 5 decisions they make, according to a new study by Bazaarvoice and The CMO Club. Read More
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Quick Take
Pinterest Lessons for Better Web Design
You've heard plenty about Pinterest's potential to spread the gospel of your awesomeness, but what about the lessons its success can teach us about creating fashionably cutting-edge Web design? Read More
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My View Three Reasons Fancy Fits Millennials Better Than Pinterest Does
By Ellen Jantsch
While Pinterest continues its blazing trajectory, a similar site has been watching, learning, and growing in the shadows. Its "secret" is luxury products paired with a Buy button. Read More
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Jul 31
FREE Seminar—Attract and Engage: Two Video Marketing Experts Share Hard-Won Lessons
Aug 2
PRO Seminar—Not Your Father's B2B: Building Business in Today's New World of Marketing
Aug 7
FREE Seminar—Mobile Customer Path: From Click to Conversion
Aug 9
PRO Seminar—The Fundamentals of Paid Search
Aug 9-27
MarketingProfs University—Search Marketing School: PPC save $200 with code SEARCHPPC
Sep 13-Oct 1
MarketingProfs University—Search Marketing School: SEO save $200 with code SEARCHSEO
Sep 14
Virtual Conference—Content Marketing sign up for free!
Oct 4-5
B2B Forum 2012—Boston save $300 or more with the Early Bird rate
 
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