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In This Issue
+ How-To: Which Comes First: Content or Marketing Automation Software?
+ Podcast: David Meerman Scott: The NEW New Rules of Marketing and PR
+ PRO How-To Guide: No-Nonsense Media Mix Guide for Your Marketing Plan
+ Quick Take: Social Media and the Government
+ Survey: Global Shopping Trends: Indians Like Brands, Greeks Go for Gifts
+ My View: Networking Tips for Introverts and Shy Folks [Visual Sketchnotes]
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How-To Which Comes First: Content or Marketing Automation Software?
By Katie Hollar
For most software purchases, you identify a business process to be made more efficient with the help of technology. Then you buy it and use it, and your life becomes easier. For marketers, however, it's not that simple. Read More
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Podcast Newsjacking, Real-Time Marketing, and the NEW New Rules of Marketing and PR: David Meerman Scott
By Kerry O'Shea Gorgone
A favorite of marketers, David Meerman Scott's The New Rules of Marketing and PR has sold 300,000 English-language copies over four editions. David discusses what's new in marketing since the previous edition. Read More
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PRO How-To Guide: No-Nonsense Media Mix Guide for Your Marketing Plan
This 36-page guide will help you explore your marketing options and choose the media mix that will work best for reaching your target audience while working within the boundaries of your budget. Read More
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Advertisement  Only 44% of corporate users can find the (internal) file they're looking for compared to 86% of similar internet users* Find your stuff faster with a content-based Enterprise Social Network and be more productive at your job. Free 14 day trial. (*Forrester)
Survey Says
Global Shopping Trends: Indians Like Brands, Greeks Go for Gifts
By Ayaz Nanji
Consumers with Internet access in growth markets have become voracious shoppers, often exceeding the global average in early adoption of products, affinity for aspirational brands, researching, and deal sensitivity, according to a recent report by Nielsen. Read More
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Quick Take
Social Media and the Government
By Nicole Rose Dion
We all knew that one day the government would catch up with this thing called "social media." It was only a matter of time. But it's somewhat surprising that the TTB, FDA, and FTC are starting to consider it a type of advertising. Read More
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My View Networking Tips for Introverts and Shy Folks [Visual Sketchnotes]
By Verónica Maria Jarski
On a recent Marketing Smarts podcast, founder of LiveYourTalk.com (and MarketingProfs B2B Forum keynote speaker) Jill Foster gave tips for introverts heading out to conferences. Here are a few of her suggestions. Read More
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