Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Consumers with Internet access in growth markets have become voracious shoppers, often exceeding the global average in early adoption of products, affinity for aspirational brands, researching, and deal sensitivity, according to a recent report by Nielsen.

Six out of 10 online survey respondents in the Asia-Pacific region said they are willing to pay extra for designer products, exceeding the global average by 17 percentage points. Affinity for buying famous brands is highest among respondents in the Asia-Pacific (55%) and Middle East/Africa (56%) markets, exceeding the global average of 47%.

Chinese consumers are the most willing to pay more for designer products (74% of respondents), and fondness for famous brands is highest in India (74%).

Below, additional key findings from the Nielsen Global Survey of Consumer Shopping Behavior, which was based on a survey of more than 29,000 consumers in 58 countries. The results are representative of Internet consumers in each country, not the general population.

Promotions

  • 78% of global respondents say quality is their most important product concern, with respondents in Latin America (83%) and Asia-Pacific (82%) exceeding the global average.
  • Price is key as well, with 65% of global respondents ranking it as important. 
  • 59% of global shoppers are aware of promotions and discounts and say products with free gifts are good incentives (58%). 
  • In particular, a large percentage of shoppers in the Philippines (77%), Vietnam (75%), Greece (74%), and Turkey (72%) find free gifts appealing. 

Shopping Around

  • Latin Americans are the most likely to shop around, to have preferred brands in mind before shopping, and to sample first before making a purchase. 
  • North American respondents put the least trust in products recommended by professionals (35%). 
  • Respondents in the Latin America and Middle East/Africa rely the most on the advice of professionals. 

 

About the research: The report was based on an online survey of more than 29,000 consumers in 58 countries that was conducted between August 10 and September 7, 2012. The sample had quotas for each country based on its Internet users and was weighted to be representative of Internet consumers. 

Continue reading "Global Shopping Trends: Indians Like Brands, Greeks Go for Gifts" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Customer Behavior Resources

You may like these other MarketingProfs resources related to Customer Behavior.

People's Customer Service Preferences in Times of Crisis [Infographic]

In times of crisis, people still prefer phone calls for customer service interactions, according to research from CGS.

What B2B Tech Marketers Want From Martech Solutions

B2B technology marketers say they want martech solutions to provide simple integration, the option to try before buying, and clear value, according to recent research from Sonus Research and the Tech Marketing Council.

How to Push Customers Down the Brand Loyalty Funnel

How do you determine when a customer is loyal to your brand? This article breaks down customers into five levels of loyalty, and outlines how to market to each level.

Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast]

Evolutionary psychology and digital marketing expert Tim Ash shares insights from his book 'Unleash Your Primal Brain: Demystifying How We Think and Why We Act.'

Do Customers Trust You? Six Tips for Earning Brand Trust in 2021

In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it.

This Is Your Brain on Marketing: Nancy Harhut on Marketing Smarts [Podcast]

Unlocking the nuances of the human brain in relation to marketing is a fascinating area of study. Nancy Harhut joins us to talk psychology, behavioral sciences, questionable experiments, and how these all relate to marketing.