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In This Issue
+ How-To: Four Agri-Marketing Campaigns Any Marketer Can Learn From
+ How-To: Improve Online Events by Tracking Attendee Behavior
+ PRO Take 10: Guy Kawasaki on How to Enchant and Engage
+ Survey Says: How Brands Use Facebook: Hashtags, Content, Engagement
+ My View: Three Proven Strategies for Reaching Mobile Customers
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How-To Four Agri-Marketing Campaigns Any Marketer Can Learn From
By Doug Austin
Innovative marketing campaigns may not be the first thing that comes to mind when you think of the agricultural industry, but these four campaigns have something to share with any marketer—ag-focused or not. Read More
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PRO Take 10: Guy Kawasaki on How to Enchant and Engage
In this 10-minute webcast, Guy talks about the importance of fast, flat, and frequent communication and how to add value to your relationships via social media. He even gets into the "architecture" of a winning smile! Read More
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Advertisement  Only 44% of corporate users can find the (internal) file they're looking for compared to 86% of similar internet users* Find your stuff faster with a content-based Enterprise Social Network and be more productive at your job. Free 14 day trial. (*Forrester)
Survey Says
How Brands Use Facebook: Hashtags, Content Types, and User Engagement
By Ayaz Nanji
Facebook brand posts containing hashtags are not yet driving additional engagement, instead performing at the same level as posts without hashtags, according to a recent study. Read More
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Quick Take
Improve Online Events by Tracking Attendee Behavior
By Eric Vidal
If you ask people about their preferences, their answers aren't always accurate. But by tracking and analyzing behavioral data gathered during webcasts you'll be able to "hear" what your customers and prospects really think. Read More
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My View Three Proven Strategies for Reaching Mobile Customers
By Himanshu Sareen
To compete in today's marketplace, businesses need to embrace mobile. Here are three ideas for including mobile in your marketing. Read More
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