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In This Issue
+ How-To: CMOs, Gain Power—Overcome Chief Marketing Obstacles
+ PRO: Build a Successful Content Marketing Program in Seven Weeks
+ Survey Says: Ads on Tablets More Effective Than E-readers
+ Quick Take: Write Copy That'll Close Deals on Your Sales Page
+ My View: Seven Ways for Marketers to Maximize Google+ Now
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Advertisement  30 Proven Internet Marketing Strategies
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How-To CMOs, Gain Power: Don't Let Chief Marketing Obstacles Stand in Your Way
By David Wenger
Where does the CMO fit in at your organization? How CMOs are positioned can affect the influence they have over major decisions. Here are four ways CMOs can gain the power needed to be effective. Read More
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PRO Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
To succeed in content marketing, you need a plan. That's why we've created Content Machine—a 29-page how-to guide that provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process. Read More
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Advertisement  Spam vs. Your Brand: Simple Steps in Spam Moderation
Social Spam is everywhere these days, but learning how to moderate spam is easier than you think. We'll show you simple steps based on detailed research to better manage and moderate your Social Spam. Download Vitrue's latest Whitepaper on Spam Moderation.
Survey Says
Ads More Effective on Tablets Than on E-readers
Ads viewed on tablet devices are more likely than ads on e-readers to attract consumer attention and engage consumers in key buying-related activities. Read More
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Quick Take
Writing Copy That Closes the Deal on Your Sales Page
Does your copy take a turn for the worst on the way to your website's sales page? That tonal shift—going from relaxed blog copy to awkward sales copy—can be avoided if you understand the reasons behind it. Read More
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My View Seven Ways for Marketers to Maximize Google+ Now
By Mark Ivey
So you're still not on Google+? Or maybe you've stuck your toe in the water, but you're holding back to make sure G+ is the real thing? Better get busy! Read More
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ReTweet This
@JasonFalls 4 Ways to Put Some Human Back in Marketing - Love this from @nomeatballs: https:////ar.gy/WbX
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Forum Today's Question
By rum68br 8/9/2011 at 6:54 AM
I went to a marketing event this week, which outlined that offline marketing was a thing of the past. Is that true? Why, or why not? Go To Question
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Aug 11
PRO Seminar—How to Rapidly Grow Your Business by NOT Marketing with Michael Stelzner
Aug 12
Digital Marketing World—Content free online conference
Aug 18
PRO Seminar—Subject Lines: The Impact on Email Subscriber Behavior with Dela Quist
Aug 23
FREE Seminar—Lead Gen Demystified: Tips from the Trenches sponsored by Silverpop
Aug 31
FREE Seminar—How to Take Your Presentation Beyond Bullet Points sponsored by Citrix
Sep 15-30
MarketingProfs University LIVE—Search Marketing School save $200 with code GETFOUND
Feb 16-17
SocialTech 2012—Drive leads and sales Get notified when registration opens